WebFlow is choosing greed over customers

Back in the summer of 2024, I wrote about the significant bandwidth changes Webflow implemented. Now, Webflow has announced another major update—and unfortunately, it’s not great. The company often takes one step forward only to take two steps back with their platform and services. This month’s “step forward” is simplifying their Workspace Plan. However, in doing so, they’ve made it more expensive for many customers—a frustrating development for users who already pay a premium.

The worst part, in my opinion, is their decision to deprecate the logic and member functionality. Instead of improving these features, Webflow has opted for an “ecosystem” model, directing customers to third-party apps for these capabilities. This means users now face additional costs on top of their site and workspace plans. Their justification? They claim very few people were using these features.

But here’s the issue: even if only a fraction of users relied on these tools, why take them away? Those users were depending on them. A better approach would have been to partner with companies like Memberstack or Zapier to integrate these features more effectively rather than abandoning them entirely. And let’s be honest—usage was low because the features were half-baked. Webflow launched them, failed to improve or promote them, and then dismissed their potential. Of course, people didn’t adopt them widely when the benefits were unclear or limited. Customers would have loved to see these tools reach their full potential.

Webflow was supposed to be a one-stop shop for web design and development. Instead, they’re becoming more like WordPress, relying on a patchwork of third-party plugins for essential features rather than building them natively.

The new CEO has certainly brought big changes, but the rapid pace of these shifts is eroding trust in the brand. It makes Webflow seem unstable, leaving customers unsure of when the next rug might be pulled out from under them. Stability and reliability are deeply undervalued in this market, yet they are exactly what customers need. By prioritizing short-term ROI to appease investors over long-term growth, Webflow is setting itself up for disaster.

Before, I would recommend Webflow. Now, I say run in the other direction and consider other platforms such as Framer, Divhunt, Wix, Squarespace, heck even WordPress.