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How to create a vector from an Image in Adobe Illustrator CC
Sometimes you have an image you want to convert into a vector. There are two ways to do this: One…
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How To Force Astra’s Footer To The Bottom
I had this issue when the content is too short, and the footer is in the middle of the page. Not at the bottom. I tried a couple of custom CSS that…
Free Options for Graphic Design online
Sometimes all you need is a simple program to edit, and you don’t need anything heavy-duty. Here are some free, easy online options where you don’t have to download anything. You need…
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My Top 5 Favorite Marketing Campaigns
I’m in awe of marketers’ and other creative people’s imagination and creativity. I could only aspire and hope one day I dream of a memorable campaign like these. These campaigns have become part of…
NFL, TV, and Superbowl. How Engaging their audience lead to innovation
There have been companies who have made engagement their number one priority. The NFL is an excellent example. The lifeblood of the NFL was and is always the fans, and they live by that.…
How To Up Your LinkedIn Game? 2022
LinkedIn is one of the best ways to find jobs. Recruiters often go on to search and find candidates. Here are some ways to make your profile stand out. Your Job Title This one…
Review Sites To Consider For Your Agency
Part of your SEO strategy or marketing strategy, in general, is to increase your company’s positive reputation. One avenue that we all know is reviews. Studies have shown 91 percent of customers read online…
How To Create an Infographic
Infographics are one of the richest pieces of content out there. It is informative and is more easily digestible to the reader. Here is a simple guide to creating one. Choose a topic Some…
How to add Zoom ICS in Hubspot Email
There are always finicky things about using other different platforms together. Zoom and Hubspot are one of them. Despite putting the zoom URL link into Hubspot, I had the problem that it didn’t download…
5 Examples of Personalization in Marketing
As technology gets better, tracking a user has become more accessible. Companies can now gather an insane amount of data to tailor the user experience. Here are five of my favourite examples of personalization.…
Ideas for Marketing & Graphic Portfolio if you have nothing
If you find yourself in the unenviable position of having no work for a Portfolio, there is a solution. Do fake projects. Here are some ideas you do yourself to start building your portfolio.…
Tips for University Students in Graphic Design or Marketing
Setting yourself up for success in school is difficult. No one talks about it in high school or university. However, the internet is an excellent resource to help steer you in the correct direction.…
How To Add A Countdown Timer in Emails
To further excite your email subscribers, countdowns are an excellent visual tool. However, many email platforms do not have this function built-in. If you google “Email Countdown Timer,” there are many online tools to…
The Top 5 PR Diasters of 2021
There have been a lot of PR blunders in 2021. Here are the top 5, in my opinion, and no particular order. The Mass Firings at Better.com On December 1st, three weeks before Christmas.…
Email A/B Variables
What is A/B Testing? A/B testing is when you take two versions with only one change to two similar audiences to see a difference in performance. Variables to Test Don’t have ideas for what…
What is Content Marketing?
Overview Let’s break it down. Content is the assets customers will interact with. It can be blogs, videos, infographics, whitepapers, e-books, flyers, and more. The possibilities are endless. Content marketing is the planning, creating,…
6 Marketing Tactics/Ideas To Increase Job Applications
Finding talent is tough! Here’s are 5 ideas to help increase job applications. 1. Job Alerts Many organizations offer forms where potential applicants can sign up to get an email alert when a job…
5 resources for non-designers
In today’s world, it’s easy to design beautiful and professional assets easily. There are many resources, both free and paid that are a godsend. Here are my top 5 recommendations for resources to use…
5 Webinar Ideas
Webinars have seen an explosion over the past decade. Webinars have benefited the audience by providing useful information and topics for them. While for organizations webinars they drive traffic, leads, and established thought leadership.…
5 Unique Marketing Tactics For Manufacturers
There are many tried and true tactics and tools that we all know, but it’s sometimes difficult to know all the marketing tactics that exist out there. Here are five unique marketing tactics that…
How to Create a Webinar Landing Page in HubSpot
To create a simple registraton webinar landing page, I suggest going to HubSpot’s Market Place. Where you can download themes, modules, and templates for the landing page without having to create one from scratch.…
Types of Content Ideas for Business
Creating content is always a huge undertaking. Here’s are some ideas to help! Blog Posts Awards Company news Employee Spotlights Explainers History Ideas Top benefits of X Top Lists (Podcasts, products, etc) Types of…
MSP Business School – Enabling Sales Success by Driving Action (Guest Feature)
I had a great time at MSP Business School. In episode 68, Paul Schroeder and I share excellent suggestions on incentivizing your sales team to increase revenue and how ChannelAssist Inc helps companies create these programs. Listen at the…
Make Wistia’s Play Button Appear In A HubSpot Email
If you are running into the issue of the Wistia’s Play button not showing up in your HubSpot email using the Email widget underneath Content, here’s how to fix it. Build a custom coded…
Is Your A/B Test Significant?
You’ve done your A/B test and have the final question. Is it significant? If your application does not have A/B testing built-in, there are plenty of third-party applications you can use. You need two…
The Freemium Pricing Model
Freemium is a mash-up of the words “free” and “premium.” The gist of freemium is that consumers receive the basic features for free at no cost. The ‘premium’ features and add-ons cost money (Kumar,…
Say NO to Spec Work
Spec Work is short for speculative work. Defined by AIGA (The Professional Association for Design) as “work done before engagement with a client in anticipation of being paid.” Most common in the design industry,…
A primer on A/B Testing
What is A/B Testing? When comparing two versions of something to see which one performs better (VMO, 2016), the one that performs better is the one chosen. It can be anything from TV ads to…
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Tutorials
How to create a vector from an Image in Adobe Illustrator CC
Sometimes you have an image you want to convert into a vector. There are two ways to do this: One – Reoutline everything in Adobe Illustrator. Two – Use the Image tracing function in Adobe Illustrator. The first method offers more control, but it is tedious. The second method is…
Adobe Illustrator CS5 Tutorial: How to use the Pen tool
The Pen tool in Adobe Illustrator Differs in how they…
Tutorial: How to Create PDF via different methods
There will be a time when you need to convert…
