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Where to download fonts for free
Fonts can elevate a design to another level. Here are some resources to find new fonts to love: Google Fonts:…
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Say NO to Spec Work
Spec Work is short for speculative work. Defined by AIGA (The Professional Association for Design) as “work done before engagement with a client in anticipation of being paid.” Most common in the…
How To Create A Custom Brush in Adobe Illustrator
Create your brush. What works best is to make it “line like” and make sure the ends are STRAIGHT Here’s an example one one I did. 2. Highlight/Select the entire design. 3.…
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Tools you can use to optimize your website
Note: These sites are Freemium, meaning some features are locked behind a paywall. However, I still think what they offer for free is useful. PageSpeed Insights PageSpeed Insights is a valuable tool that enhances…
HubSpot: Exploring the Shortcomings of a Popular Marketing Platform
Introduction: In the world of marketing and sales, HubSpot has emerged as one of the most widely recognized and utilized platforms. With its suite of tools and features aimed at streamlining inbound marketing processes,…
Periodic Table of Content Marketing
I love this and I want to be able to take advantage of it more. Just keeping it here for reference. I’m still learning and I hope to one day say that I am…
The Top AI Programs Right Now (2023)
AI is progressing at a scary rate. I’ve never thought it would reach to the level it is now, but we may not be far from having an AI that can interact with us…
How to hit the ground running with Hubspot for Sales & Marketing (2023)
Now that I’m out of the private sector, here are some things I wish I had known before using Hubspot to make the most of it. Define your persona. In Hubspot, you can define…
My gripe with WordPress
WordPress has grown over the years, and I even use it for this page. However, over the years, I have had some gripes with the platform. Here are some of them below. Incompatibility with…
Known Glitches and Minor Pain Points in Webflow
These are the common glitches, complaints and pain points I’ve seen so far in the forums and social media. They range from minor things to bigger problems. Current State Glitch You can see my…
What to do when working with an International Photographer
*Note: This is my anonymous interview with a friend. Here are some top things I wish I had known before working with an International Vendor. We hired a wedding photographer in another country, which…
How Kpop Fans and Top Music Stars Cultivate Passionate Fans
There are similarities in how top musicians and K-pop stars approach their fanbase and generate business. Both groups have a highly dedicated fanbase that is often called a “fandom.” These fans are typically extremely…
How to optimize your images for Web
A good practice for your website if it isn’t loading fast is to reduce the size of your image. You can reduce it via free online resources or in Adobe Photoshop. There are different…
How to add calendar links in SendGrid Email from Zoom
First, you have to download the ICS from ZOOM. Upload the ICS file somewhere. You can use mega, HubSpot, or wherever it lets you upload a file. Next, create a new single send in…
Best practices for web design
Technical Best Practices Visual Best Practices I hope that helps!
30 Ideas for Social Media Business
There are several reasons why it is important for businesses to update their social media accounts regularly: Here are ideas to keep your content fresh:
What is the LAER Business model?
LAER (Land, Adopt, Expand, Renew) is a business model that describes selling and delivering technology products or services to enterprise customers. It is designed to help companies focus on building long-term customer relationships by…
What is the Flywheel Model in Business?
The business flywheel model is a concept developed by Jeff Bezos, the founder and former CEO of Amazon, to describe how a business can create a virtuous growth cycle. The flywheel represents the momentum…
30 Ideas for Webinar Email Subject Lines
Run out of ideas for Email subject lines? Here are some to help jog your creativity! I hope that helps!
How to set up MQL to SQL Pipeline
Although, I am still learning and understanding. Here is a simplified template you can start using to create a process to drive MQLS to SQLS in Hubspot. To set up a Marketing Qualified Lead…
What Rewards Do You Get For Being A Google Guide?
*Note: There are no criteria to get these rewards or perks. They are given and random and can be taken away. Generally, the more active and levels you get, the more likely you’ll be…
20+ Themes Ideas for Marketing
Sometimes you get to do more than the typical corporate campaign and do one that is the theme! Whether it is for a small or big campaign or party, here are some theme ideas…
My Top 5 Favorite Marketing Campaigns
I’m in awe of marketers’ and other creative people’s imagination and creativity. I could only aspire and hope one day I dream of a memorable campaign like these. These campaigns have become part of…
NFL, TV, and Superbowl. How Engaging their audience lead to innovation
There have been companies who have made engagement their number one priority. The NFL is an excellent example. The lifeblood of the NFL was and is always the fans, and they live by that.…
How To Up Your LinkedIn Game? 2022
LinkedIn is one of the best ways to find jobs. Recruiters often go on to search and find candidates. Here are some ways to make your profile stand out. Your Job Title This one…
Review Sites To Consider For Your Agency
Part of your SEO strategy or marketing strategy, in general, is to increase your company’s positive reputation. One avenue that we all know is reviews. Studies have shown 91 percent of customers read online…
How To Create an Infographic
Infographics are one of the richest pieces of content out there. It is informative and is more easily digestible to the reader. Here is a simple guide to creating one. Choose a topic Some…
How to add Zoom ICS in Hubspot Email
There are always finicky things about using other different platforms together. Zoom and Hubspot are one of them. Despite putting the zoom URL link into Hubspot, I had the problem that it didn’t download…
5 Examples of Personalization in Marketing
As technology gets better, tracking a user has become more accessible. Companies can now gather an insane amount of data to tailor the user experience. Here are five of my favourite examples of personalization.…
Ideas for Marketing & Graphic Portfolio if you have nothing
If you find yourself in the unenviable position of having no work for a Portfolio, there is a solution. Do fake projects. Here are some ideas you do yourself to start building your portfolio.…
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Tutorials
How to use clipping mask in Adobe Illustrator
The clipping mask in Adobe Illustrator is a bit finicky. Here’s how to do it: I’m starting with two shapes. Select both objects. Then go to Object > Clipping Mask > Make or hold Ctrl+7 on your keyboard. This is the result, the object on front is the shape it…
Adobe Illustrator CS5 Tutorial: How to use the Pen tool
The Pen tool in Adobe Illustrator Differs in how they…
Tutorial: How to Create PDF via different methods
There will be a time when you need to convert…
