Does Webflow Have Analytics? Yes, But You Should Avoid It

When setting up a website, tracking and analyzing visitor data is crucial for growth, optimization, and decision-making. Webflow does offer an analytics solution called Webflow Optimize, but before you consider using it, let’s dive into why it’s not the best option.

What is Webflow Optimize?

Webflow Optimize is Webflow’s built-in analytics tool, providing insights into website performance, user behavior, and traffic sources. However, there’s a major catch—it’s not included in the standard Webflow package. Instead, it’s an add-on that starts at $299 per month with usage-based pricing, meaning costs can quickly escalate as your traffic grows.

For most users, this price tag is completely unnecessary, especially when free and superior alternatives exist.

Why You Should Skip Webflow Optimize

1. Expensive for What It Offers – At $299/month and up, Webflow Optimize is far from budget-friendly. Most small to mid-sized businesses won’t benefit enough from it to justify the cost.
2. Google Analytics & Google Search Console Are Free – Instead of paying for Webflow Optimize, you can use Google Analytics and Google Search Console at no cost. These tools provide robust analytics, detailed traffic insights, and SEO performance tracking—all backed by Google’s industry-leading technology.
3. Google is Constantly Improving – Unlike Webflow, which is primarily focused on its core website-building features, Google continually enhances its analytics and search tools. You’ll always have access to the latest advancements without additional cost.
4. Better Integration and Support – Google Analytics integrates seamlessly with various third-party platforms, marketing tools, and advertising networks. If you’re running ads, tracking conversions, or optimizing SEO, Google’s ecosystem is unmatched compared to Webflow’s analytics solution.
5. Webflow Has Other Issues – If you’ve followed my previous articles, you’ll know that Webflow has several limitations when it comes to ecommerce, backend functionality, and scalability. Adding overpriced analytics to the mix just reinforces why Webflow is not the best choice for serious website owners.
6. A/B Testing Can Be Done for Free – Webflow touts that you can run A/B experiments with Webflow Optimize, but you can easily do that with Google Analytics, and if you need finer details, Google Tag Manager allows for even more precise tracking and customization.

How to Set Up Google Analytics & Search Console

Setting up Google Analytics and Google Search Console is simple and doesn’t require expensive add-ons:

• Google Analytics: Sign up at analytics.google.com, create a property, and install the tracking code on your Webflow site.
• Google Search Console: Go to search.google.com/search-console, verify your domain, and start tracking search performance, index status, and more.

Both tools are easy to use and offer extensive documentation for troubleshooting and best practices.

Conclusion

Yes, Webflow does have an analytics solution, but it’s overpriced and unnecessary for most users. Instead of spending hundreds of dollars per month, use Google Analytics and Google Search Console for free. These tools are powerful, constantly improving, and supported by Google’s vast resources.

If you’re serious about website performance, Webflow Optimize is not the answer—Google’s tools are. Save your money and invest in what really matters for your business.