Marketing

Best practices for web design

Technical Best Practices

  1. Use a responsive design: Make sure your website looks good on all devices, including smartphones, tablets, and desktop computers.
  2. Use a clear and consistent layout: Use a consistent layout across all pages of your website, and make sure that the most important information is easy to find.
  3. Use semantic HTML: Use proper HTML tags to structure the content of your website, making it easier for search engines to understand the content and for users with disabilities to access it.
  4. Use meaningful URLs: Use descriptive and meaningful URLs that reflect the content of the page.
  5. Test your website on different devices and browsers to ensure it works correctly.
  6. Use web standards: Follow web standards to ensure that your website works well on all devices and is accessible to all users.
  7. Keep it simple: Keep the design of your website simple and avoid clutter. Use white space effectively to create a clean and modern look.

Visual Best Practices

  1. Use high-quality images: Use high-resolution, professional-quality images to create a visually appealing website.
  2. Use a consistent colour scheme: Choose a colour scheme across all website pages, and use it consistently to create a cohesive look.
  3. Use appropriate font sizes: Use font sizes that are easy to read on all devices, and consider using different font sizes for different types of content.
  4. Use white space effectively: Use white space effectively to create a clean and modern look and to highlight important content.
  5. Use appropriate graphics and icons: Use graphics and icons that are relevant to the content of your website and that are high-quality and visually appealing.
  6. Use appropriate layout and typography: Use a clear and consistent layout, and choose appropriate typography to create a visually appealing website.
  7. Optimize images: Use properly sized images that load quickly to improve the performance of your website.

I hope that helps!

30 Ideas for Social Media Business

There are several reasons why it is important for businesses to update their social media accounts regularly:

  1. Visibility: Social media can help increase your business’s visibility and reach by allowing you to connect with a broader audience. Regularly posting updates can ensure that your business stays top of mind for your followers.
  2. Engagement: Updating your social media accounts can help you increase engagement with your followers. You can encourage people to comment, share, and interact with your business by posting relevant and interesting content. This can help build relationships and loyalty with your customers.
  3. SEO: Regularly updating your social media accounts can also help improve your search engine optimization (SEO). This is because search engines often crawl social media accounts, and the more often you post, the more opportunities you have for your content to be indexed and appear in search results.
  4. Customer service: Social media can also be a useful tool for customer service. By regularly checking and responding to messages and comments, you can demonstrate to your customers that you value their business and are willing to address any concerns they may have.
  5. Branding: Updating your social media accounts can help establish and maintain your brand’s image and voice. By consistently posting content that aligns with your brand’s values and style, you can create a cohesive brand image and strengthen your brand’s presence on social media.

Here are ideas to keep your content fresh:

  1. Share behind-the-scenes glimpses of your business or product creation process
  2. Share user-generated content, such as customer reviews or photos
  3. Share industry news or interesting articles related to your business
  4. Share tips or advice related to your industry or product
  5. Share personal or inspiring stories related to your business or brand values
  6. Share special promotions or discounts
  7. Share sneak peeks of new products or services
  8. Share customer testimonials or success stories
  9. Share photos or videos of your team at work or events
  10. Share infographics or other visually appealing content
  11. Share quotes or motivational messages
  12. Share polls or surveys to engage with your audience
  13. Share educational content or tutorials related to your industry or product
  14. Share funny or entertaining content related to your business or industry
  15. Share user-submitted questions and answer them in a Q&A format
  16. Share behind-the-scenes glimpses of your company culture
  17. Share statistics or data related to your industry or product
  18. Share personal updates or experiences from the founders or employees of your business
  19. Share virtual events or webinars that you are hosting or participating in
  20. Share customer service updates or announcements
  21. Share recipes or cooking tips if you are in the food industry.
  22. Share fashion or beauty tips if you are in the fashion or beauty industry
  23. Share fitness or wellness tips with your product or how you promote it
  24. Share travel tips or destination ideas if you are in the travel industry
  25. Share gardening or home improvement tips if you are in the home and garden industry
  26. Share DIY or craft ideas with your product if possible
  27. Share advice to specific industries or generation
  28. Share financial advice or budgeting tips if you are in the finance industry
  29. Share self-care or mental health tips if your industry
  30. Share how your business, product or service is environmentally or sustainability

What is the LAER Business model?

LAER (Land, Adopt, Expand, Renew) is a business model that describes selling and delivering technology products or services to enterprise customers. It is designed to help companies focus on building long-term customer relationships by providing value at each stage of the customer journey.

The LAER model consists of four stages:

  1. Land: This stage involves acquiring new customers by convincing them to “land” on your platform or solution. This typically involves a sales process and may involve demonstrations or pilot projects to showcase the value of your product or service.
  2. Adopt: Once a customer has “landed,” the next step is to help them “adopt” your product or service by onboarding them and providing support and training as needed. This stage is focused on helping the customer become successful and get the most value out of your product or service.
  3. Expand: After a customer has adopted your product or service, the next step is to help them “expand” their usage. This may involve upselling additional features or services or helping the customer find new ways to use your product or service to drive business value.
  4. Renew: Finally, the “renew” stage involves helping the customer renew their subscription or contract when it comes up for renewal. This stage is focused on maintaining a long-term relationship with the customer and ensuring that they continue to see value in your product or service.

The LAER model is designed to help businesses build strong, long-term relationships with their customers by providing value at each stage of the customer journey. By helping customers land, adopt, expand, and renew your product or service, you can build a loyal customer base that will continue to drive growth and revenue for your business.

What is the Flywheel Model in Business?

The business flywheel model is a concept developed by Jeff Bezos, the founder and former CEO of Amazon, to describe how a business can create a virtuous growth cycle. The flywheel represents the momentum that a business can build over time by delivering a great customer experience, leading to increased customer loyalty and referrals and ultimately driving more sales and revenue.

The flywheel model is based on the idea that a business can create a self-reinforcing loop of growth by investing in three key areas:

  1. Customer experience: A business can improve the customer experience through better products or services, a more convenient and efficient process for purchasing and using those products or services, and excellent customer service.
  2. Customer loyalty: A business can increase customer loyalty by delivering a great customer experience, leading to repeat purchases and positive word-of-mouth referrals.
  3. Increased sales and revenue: As customer loyalty and referrals increase, a business can see an increase in sales and revenue. This additional revenue can be reinvested into the business to improve the customer experience further and continue the flywheel’s momentum.

The business flywheel model emphasizes the importance of continuously improving the customer experience and investing in the growth of the business rather than relying on short-term tactics or one-time efforts to drive sales. By building a solid foundation of customer loyalty and satisfaction, a business can create a self-sustaining cycle of growth.

Below is the flywheel model.

Here is the summary of the stages:

First Segment: Customer starts as Strangers, and you attract them through marketing. These are promotions, ads, content and so on.

Then they move into the prospect stage, where they are considering your company. You engage them through coupon codes, discounts, demos, meetings, etc.

Then they move on to become customers when they choose you. Delight and Engage are both overlapping here. Here companies often give a fantastic customer service experience and offer exclusive content such as contests.

Finally, they become evangelists; here are the people that will spread the word about your company. It would be best if you delighted them thoroughly; this means rewarding loyalty and building a deeper connection to your brand, such as sending free swag, showing a behind-the-look experience, highlighting or featuring them and so on.

It takes time to build a process that follows the flywheel model. It requires coordination from all departments and flows from the bottom.

I hope that helps!

30 Ideas for Webinar Email Subject Lines

Run out of ideas for Email subject lines? Here are some to help jog your creativity!

  1. “Join us for a free webinar on [topic]”
  2. “Learn [skill or knowledge] in our upcoming webinar”
  3. “Expert insights on [topic] in our next webinar”
  4. “Don’t miss out on our [topic] webinar”
  5. “Limited spots available for our [topic] webinar”
  6. “Join our webinar and get [benefit or outcome]”
  7. “Webinar alert: [topic] with [speaker name]”
  8. “Discover [new information] in our [topic] webinar”
  9. “Enhance your [skill or knowledge] with our webinar”
  10. “Join our live Q&A webinar on [topic]”
  11. “Improve your [area of focus] with our [topic] webinar”
  12. “Exclusive access to [speaker] in our [topic] webinar”
  13. “Get practical tips for [skill or topic] in our webinar”
  14. “Join our [topic] webinar and take your [skill or knowledge] to the next level”
  15. “Learn from the best in our [topic] webinar with [speaker name]”
  16. “Don’t miss your chance to attend our [topic] webinar”
  17. “Maximize your [area of focus] with our [topic] webinar”
  18. “Get the latest [industry] insights in our [topic] webinar”
  19. “Join our [topic] webinar and transform your [skill or knowledge]”
  20. “Expert advice on [topic] in our upcoming webinar”
  21. “Attend our [topic] webinar and improve your [skill or knowledge]”
  22. “Get [benefit or outcome] from our [topic] webinar”
  23. “Join our [topic] webinar and learn from [industry] leaders”
  24. “Boost your [area of focus] with our [topic] webinar”
  25. “Discover [new information] in our upcoming [topic] webinar”
  26. “Gain valuable insights on [topic] in our webinar”
  27. “Don’t miss out on the chance to attend our [topic] webinar”
  28. “Join our live [topic] webinar and get practical tips”
  29. “Improve your [skill or knowledge] with our [topic] webinar”
  30. “Learn from the experts in our [topic] webinar”

I hope that helps!

How to set up MQL to SQL Pipeline

Although, I am still learning and understanding. Here is a simplified template you can start using to create a process to drive MQLS to SQLS in Hubspot.

To set up a Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) pipeline, you will need to perform the following steps:

  1. Define the criteria for making a lead qualified for marketing and sales. This will typically involve identifying characteristics such as job title, industry, location, budget, and level of interest in your product or service.
  2. Set up a process for tracking and nurturing leads through the marketing and sales funnel. This may involve using marketing automation software or a customer relationship management (CRM) system to track the status and activities of leads.
  3. Create a system for scoring and grading leads based on their likelihood of becoming customers. This may involve using a scoring model that assigns points based on specific criteria, such as the lead’s level of engagement with your marketing materials or their fit with your target customer profile.
  4. Set up a process for transferring leads from the marketing team to the sales team when they meet the criteria for being a SQL. This may involve using automation or manual processes to ensure that leads are handed off to the appropriate sales reps at the right time.
  5. Monitor and optimize the MQL to SQL pipeline to ensure it runs smoothly and efficiently. This may involve adjusting the criteria for qualification, fine-tuning the lead scoring model, or changing the process for transferring leads.

It is important to note that the specifics of setting up an MQL to SQL pipeline will depend on your business needs and the tools you are using. It may be helpful to seek guidance from experts or consult a CRM or marketing automation vendor to assist in setting up the pipeline.

I hope that helps.

What Rewards Do You Get For Being A Google Guide?

*Note: There are no criteria to get these rewards or perks. They are given and random and can be taken away. Generally, the more active and levels you get, the more likely you’ll be offered a reward. Please ensure you safelist Google Guides emails, as some people miss them.

“Fixed” Rewards

Fixed Rewards, I consider, are rewards that are given out consistently.

ImageNote
Google Socks:
These are the most coveted among Google Guides. However, there are three different designs, and you won’t be guaranteed to get the one you want. They are pretty cute, I must say!
Enamel Pin:
These are the newest addition, and I love the little guy. Google Guides have made this into Jewelry, key rings, etc. A more durable reward.
Tote Bag:
Subtle design and practical. This is the least popular choice for a reward I’ve seen.
Google Rewards

Perks

These are some of the perks given out over the years that I know of. These change on a dime, so don’t expect them. However, it indicates that Google recognizes the hard work Google Guides do for free.

  • 10% of Google Products
  • USD 7 reward for the Google App Store and Books
  • Free Trials and Sneak Peeks
  • Google Badges

Exclusive: Invitation to Connect Live

I decided to separate because not everyone can get it. It is based on contributions in the google forum, activity, application and video submission. Google will fly you out to it to participate. Here are Oscar Kwak’s Tips and Experience on it.

I hope that helps! Let me know if I missed anything.

20+ Themes Ideas for Marketing

Sometimes you get to do more than the typical corporate campaign and do one that is the theme! Whether it is for a small or big campaign or party, here are some theme ideas to get those creative juices going.

    • 12 Days of Christmas
    • Alice in Wonderland
    • Ancient Rome
    • Around the world in X amount of days, the travelling theme essentially
    • Astrology
    • Based it is on a culture (Parisian, Spanish, Indian, Etc, as long as it makes sense for your brand)
    • Based it  on famous movies (Mission Impossible, Terminator, Matrix, Marvel, etc.)
    • Based on a Time Period (Victorian, 50s, 20s, 70s, 80s, 90s, early 2000s, etc.)
    • Casino
    • Carnival + Circus
    • Cowboy (Most Wanted)
    • Game (levels, points, etc.
    • Gold Rush
    • Hollywood Glam
    • Lost city of (You can make one up or use one like Atlantis)
    • Magic
    • Memes
    • Olympics
    • Pirate
    • Parody of a Competitive TV Series or TV Series in General (Squid Games, Survivor, Keeping up with the Kardashians, Amazing Race etc.)
    • Road trip
    • The school (Back to School, Class is in Session, good for webinars)
    • Space
    • Sports
    • Summer Games
    • Talk Show (Parody or a make-up, fake one)
    • Winter Games

    I hope that helps! Happy Creating!

    My Top 5 Favorite Marketing Campaigns

    I’m in awe of marketers’ and other creative people’s imagination and creativity. I could only aspire and hope one day I dream of a memorable campaign like these. These campaigns have become part of pop culture, and no one can argue their impact.

    Got Milk? Campaign

    An iconic campaign, if there has ever been one. In the 1990s, the California Milk Processor Board looked for a new campaign to boost milk sales. They partnered with advertising firm Goodby, Silverstein & Partners.

    The famous slogan “Got Milk” was to encapsulate the emotional connection people had to milk when it was missing through their research. The campaign dominated the public consciousness due to its’ celebrity power, wholesome product, and simplicity. You know that you have a viral marketing campaign when people parodied it, made art, and copied it.

    Decades later, it still attracts top stars in their campaign, and it is seen as an honour and a way for stars to confirm that they’ve ‘made it. It is still the most recognizable campaign for not a specific brand, but a whole single product is fantastic and hasn’t been seen since. The last time the Got Milk campaign ran was in 2014.

    Bell’s Let’s Talk

    Although controversial in its’ own right. There is no dispute about how viral this campaign was in Canada. “Let’s Talk?” Started in 2011, it was a first of its kind to bring mental health to the mainstream. Often, companies talk about mental health in the footnotes of their websites, but never as a crucial part of its’ identity.

    The campaign was created to create a more stigma-free Canada and drive action in mental health care, research, etc. Its virality was, in large part, the conversation they started on social media. It became a yearly event that companies and individuals participated in.

    Budweiser’s I AM CANADIAN

    As you can tell, I’m a true Canadian girl at heart. I love this campaign even when I don’t drink beer. When this commercial dropped, it resonated with so many Canadians. The infamous “rant” truly put into words the nuances of what it means to be Canadians who are too often mistaken for Americans. To insult Canadians to confuse them with Americans or, worse, say they are just like Americans.

    Budweiser played up its Canadian heritage and became the choice beer in Canada. This commercial itself has been parodied, copied, and shared many times.

    Dove’s Real Campaign

    The decades of curated, photoshopped, stylized images of models in our mass media have skewed many young females’ images of beauty. There is no question about it—the lack of average-looking people has impacted our self-esteem, self-image, and self-love. Dove flipped the script and focused on bringing this issue to light, featuring in their ADs people you would see every day, not dolled up or photoshopped. It was refreshing and unique for its time.

    The Dove Real Beauty Sketches are one of my favourite concepts from this campaign. It had participants describe themselves to a sketch artist. They would describe themselves in unflattering terms. Then they got a stranger to describe them, and it was a different sketch altogether. It was a vulnerable, raw piece that many connected with and immediately understood.

    Of course, it has been parodied, copied, and emulated. It sparked other mainstream brands to move towards using more realistic models that reflect their everyday consumers.

    Nike’s Just Do it

    Iconic, this campaign is simply that. One of the few campaigns I’ve seen motivated people’s actions other than buying or elevating a brand. This campaign inspired people to “Just Do It.” I remember a story where a man was contemplating if he should propose. He saw the AD and took it as a sign to do it. Very few companies can make that claim.

    It started in 1988 and has reportedly contributed to an increase of 18% to 43%. That’s amazing. Created by Widen + Kennedy, Nike and the Design company still get letters, emails, and calls about the impact this tagline had on their lives. No matter their age, gender, appearance, or any other difference. This campaign holds a special place in people’s minds.

    What do all these campaigns have in common? I believe the main reason for their success and staying power in the public collective is because it focuses on a shared emotion/feeling. It found common ground that a massive swath of people can relate to.

    Work Cited

    Schwartz, M. (2018, June 13). Got Milk? How the iconic campaign came to be 25 years ago. Fast Company; Fast Company. https://www.fastcompany.com/40556502/got-milk-how-the-iconic-campaign-came-to-be-25-years-ago

    ‌Creative Review. (2012, February). The history of Nike’s Just Does It slogan – Creative review. Creative Review. https://www.creativereview.co.uk/just-do-it-slogan/

    Schwartz, M. (2018, June 13). Got Milk? How the iconic campaign came to be 25 years ago. Fast Company; Fast Company. https://www.fastcompany.com/40556502/got-milk-how-the-iconic-campaign-came-to-be-25-years-ago

    Bell Let’s Talk. (n.d.). Letstalk.bell.ca. Retrieved May 14, 2022, from https://letstalk.bell.ca/en/#:~:text=On%20Bell%20Let

    NFL, TV, and Superbowl. How Engaging their audience lead to innovation

    There have been companies who have made engagement their number one priority. The NFL is an excellent example. The lifeblood of the NFL was and is always the fans, and they live by that. In the 1940s, when TVs became mainstream, the NFL quickly followed with pro football games.

    Televised games were a significant driver of the NFL’s popularity and profitability. Alongside it came fans who demanded a better-televised game experience. The NFL poured money into innovation for broadcast. In the 1960s, “Instant Replay” was first added to make the game more entertaining, add highlights and help explain the game better to the audience.

    You can also see the past. The televised games did not have scores, timeouts, line of scrimmage, and other important information at the bottom of the screen. Later, these innovations were added in the 1970s alongside colour TV, better cameras, and graphics which helped draw in new fans and engage current fans to be more involved in the game.

    This all happened because they listened to the fans. They wanted them to engage better with what was happening to persuade viewers further to tune into televised football games. Can you imagine watching a game like the one on the left? No, you would demand it to look like it on the right.

    The NFL continues to innovate in ways to elevate interaction with its audience. Recently they are experimenting with augmented reality to help kids learn how the game works without having it interfere with the viewing of regular audiences. This is genius, as they cultivate a new generation of viewers and help soften the image of the NFL to be more friendly. You can see a bit of that below.

    The NFL is a prime case study of holding up engagement as one of the core pillars of its strategy. Building around that is vital for the growth of their business, especially considering their product is their audience. It’s obvious here, but other businesses can do the same, even if it isn’t as clear-cut as the NFL.

    Innovating engagement should never stop. Even if it doesn’t work out! The key is to innovate on a small scale than ramp up when you see positive results. It’s a tricky balance, but it is never a bad strategy.

    Work Cited

    Quick Guide to NFL TV Graphics | NFL Football Operations. (n.d.). Operations.nfl.com. Retrieved April 30, 2022, from https://operations.nfl.com/learn-the-game/nfl-basics/quick-guide-to-nfl-tv-graphics/

    How Television Has Changed the NFL | NFL Football Operations. (n.d.). Operations.nfl.com. https://operations.nfl.com/gameday/technology/impact-of-television/

    In your face mask: NFL VR game coming in fall. (2022, April 20). ESPN.com. https://www.espn.com/nfl/story/_/id/33771548/nfl-licensed-virtual-reality-game-set-fall-release

    NFL Using Digital Tech to Appeal to Younger Fans. (2021, February 2). Designnews.com. https://www.designnews.com/industry/nfl-using-digital-tech-appeal-younger-fans

    How To Up Your LinkedIn Game? 2022

    LinkedIn is one of the best ways to find jobs. Recruiters often go on to search and find candidates. Here are some ways to make your profile stand out.

    Your Job Title

    This one is obvious. Recruiters will be looking for specific job titles. Your title may be close but not close enough. Try to negotiate by adding a word to improve your findability—words such as Senior and Digital. The list goes on, but the more you can add to it to make it specific will help. If you have no idea what title you should have, you can look through the LinkedIn Jobs section, find similar people, or even ask people around you. Another resource is Payscale Career Path Planner, which helps you know the next step and job title. Then you know what to ask for in your next job.

    Featured Works

    If you have a portfolio, won awards, or as part of a high-profile project. Post about it and then feature that post. It gives the recruiter a quick way to see your best hits. Don’t worry if you don’t! Here are some ideas for marketing and graphic portfolio if you have nothing.

    Name pronunciation

    LinkedIn has a feature where you can do an audio recording on the pronunciation of your name. It helps recruiters pronounce it correctly. It also gives you personality and helps put a voice in the photo. Bonus, you can also add your pronouns if you feel like it.

    Join Groups/Interest

    LinkedIn will put “You are both in the same group” or similar—giving something different to our account when recruiters look through search results.

    Change your Banner

    Add some personality to your account. You can quickly get custom banners at Canva.com and search for LinkedIn Banner. I would advise getting one with more imagery on the right side as your profile circle is on the right. Please stay away from people in your banner. Let it focus on words, imagery, awards, or the like to help you stand out.

    Happy creating! Good Luck with your career growth and development.

    Review Sites To Consider For Your Agency

    Part of your SEO strategy or marketing strategy, in general, is to increase your company’s positive reputation. One avenue that we all know is reviews. Studies have shown 91 percent of customers read online in their decision-making process. Another surprising statistic is 84 percent of consumers trust more or equal if a recommendation came from friends and family. Bottom-line reviews are essential.

    Many are familiar with Yelp and Google Business for reviews, but here are other review sites you should consider.

    G2

    G2.com is a peer-to-peer review site. What’s also great is they give incentives to those who post reviews. So if you have extensive experience with an agency or a program, you can post it here. They have a broad umbrella of businesses.

    Capterra

    Capterra focuses on technology vendors within the software industry. They get peer reviews from individuals just like G2 and add additional research. They are also based in Canada!

    TrustRadius

    They focus on business technology reviews from individual users. They connect buyers and vendors just like the other two.

    In general, these are all free and do not cost money to get a review from them. These are widely regarded highly in the business communities, and many post their ratings on their websites as proof of quality. Reviews also help with SEO in ranking.

    Suppose I had to choose which one is first, second and third. Frist would be G2, then Capterra, finally TrustRadius. They are all amazing, in my opinion!