Pixellucy

Ideas for Marketing & Graphic Portfolio if you have nothing

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by

Lucy Nguyen
in , ,

If you find yourself in the unenviable position of having no work for a Portfolio, there is a solution. Do fake projects. Here are some ideas you do yourself to start building your portfolio.

Social Media campaign for a brand you love

Pick a brand that is in the industry you want to work in. It can be makeup, fashion, construction, etc. Whatever you want you can build a social media campaign.

Examples are:

  • New or Relaunch of a Product
  • Contest
  • Spotlight on the company
  • Awards

Influencer collaboration strategy

The influencer economy is growing and you can show you have your finger on the pulse. Choose a well-known influencer in your industry and create a fake campaign collaboration. For marketing, you can outline a strategy to generate leads through the use of discount codes and show a fictitious strategy.

Develop a business pitch for stakeholders/clients

This can be a presentation deck you would create to show how you would pitch a fake company to an investor, partner, supplier, etc.

Make a hypothetical business plan

Use a fake company. There are many business case studies you can use to base one off of. Here is one https://guides.library.ubc.ca/businesscases/free

Rebrand an existing business

This can be a fake company you made up or an existing one. You can go on Behance, and many people have done.
Examples are:

  • Redesigning packaging
  • Redesigning their website
  • Redesigning their logo and branding

Target market consultation pitch

  • For marketing show how you would break down a target audience and your outreach plan for them.
  • For a graphic designer, design for example a post for three different target audience.
  • This shows you understand personas.

Video campaign plan

This can be a variety of things. For example

  • Tutorial
  • Commerical
  • Company spotlight
  • Social media videos

Plan a seasonable/national awareness day campaign

You can use http://unescocenterforpeacenys.org/international-days-celebration/ or https://www.daysoftheyear.com/ to pick a day and build a campaign around it.

Develop your own personal brand

This is your chance to show who you really are and articulate it.

Hope that helps and I wish you the best of luck!

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