Portfolio
Blog
Resources
- My Podcast
- Lucy’s List
Contact

Category: Marketing

A primer on A/B Testing

Nov 6, 2016

—

by

Lucy Nguyen

in Blog, Marketing

What is A/B Testing? When comparing two versions of something to see which one performs better (VMO, 2016), the one that performs better is the one chosen. It can be anything from TV ads to websites. It is used often in the world of business. The purpose of A/B Testing The purpose is to optimize the…

←Previous Page

Pixellucy

Creating Creative Content

Home

Portfolio
Blog
Resources

Privacy

Privacy Policy
Terms of Usage
Contact

Social

Manage Consent

To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.

Functional Functional Always active

The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.

Preferences Preferences

The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.

Statistics Statistics

The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.

Marketing Marketing

The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.

Manage options Manage services Manage {vendor_count} vendors Read more about these purposes

View preferences

{title} {title} {title}

Category: Marketing

A primer on A/B Testing