The Special Sections product line at Bailey Metal Products was languishing and needed to be revitalized.
Working with the new Product Manager for Special Sections, we decided to drive home a singular value proposition that is the most salient for the product line/service. The company wanted to emphasize its ability to make different shapes out of steel to create a custom product for the customer.
I worked on creating all the possible shapes that can be achieved with Bailey’s capabilities in Cinema4d. I created over 40 different digital assets to be used. On the Banner and point of purchase 12 of the most commonly requested custom steel products were featured. I then use Adobe InDesign to put them all together.
Cinema4d & InDesign