Special Sections Banner

The Special Sections product line at Bailey Metal Products was languishing and needed to be revitalized.

Working with the new Product Manager for Special Sections, we decided to drive home a singular value proposition that is the most salient for the product line/service. The company wanted to emphasize its ability to make different shapes out of steel to create a custom product for the customer.

I worked on creating all the possible shapes that can be achieved with Bailey’s capabilities in Cinema4d. I created over 40 different digital assets to be used. On the Banner and point of purchase 12 of the most commonly requested custom steel products were featured. I then use Adobe InDesign to put them all together.