Getting your site approved for Google AdSense can be a rewarding step towards monetizing your content, but it requires meeting certain criteria and sometimes a bit of persistence. Below is a checklist with proven steps to increase your chances of approval, along with a few tips based on experience.
Disclaimer: I had to apply multiple times before I got accepted, even with this checklist. Google’s policies change frequently, and sometimes, approval doesn’t happen even when all requirements are met. Additionally, your site may need to pass an automated check before being reviewed by a human. Approval is often a blend of hard work, timing, and a bit of luck.
1. Create a Privacy Policy and Terms & Conditions Page
A Privacy Policy and Terms & Conditions page are essential for AdSense. These pages convey transparency and adherence to privacy standards. Include a statement that your site serves AdSense ads, such as:
“This site uses Google AdSense, a third-party advertising network, which serves ads relevant to your interests. By using this site, you consent to the use of these ads and agree to our terms and conditions.”
Adding this specific verbiage has helped many site owners with their approvals.
2. Build Foundation Pages: Home, About, Author Bio, and Contact
Establishing key pages shows professionalism and credibility:
- Home Page: Highlight your site’s purpose and main content areas.
- About Page: Share your background and site mission, giving AdSense reviewers insight into your focus.
- Author Bio: Include an author bio section to build credibility.
- Contact Page: Make it easy for visitors (and reviewers) to reach you by including an email or contact form.
3. Include a Cookie Consent Notification
A cookie consent banner shows that your site complies with privacy regulations like GDPR. Many have found that adding this notification helps support AdSense approval, as it builds trust and shows respect for user privacy.
4. Publish a Few High-Quality Articles
Ensure you have several well-written, original articles on your site. This content gives AdSense reviewers substantial material to evaluate and demonstrates your site’s value. Make sure all content aligns with AdSense policies and avoids violations.
5. Have Some Traffic Going to Your Site
Having a steady flow of traffic shows AdSense that your site attracts an audience. You can generate organic traffic through SEO, social media, or other methods, establishing your site’s relevance and revenue potential.
6. Optimize Your Site Speed
On forums like Reddit, site speed is frequently mentioned as a contributing factor for AdSense approval. Faster load times enhance the user experience, which aligns with Google’s performance focus. Use tools like Google PageSpeed Insights to test and improve your site speed, as this could positively impact your approval chances.
7. Get on Google Search Console
Setting up Google Search Console connects your site with Google’s indexing and performance tools, making it easier for Google to recognize and evaluate your site. With Search Console, you can monitor your site’s presence on Google, submit your sitemap for faster indexing, and fix any crawling issues. These optimizations could help streamline the approval process.
Final Checklist for AdSense Approval
- Privacy Policy and Terms & Conditions: Include a clear statement about AdSense ads.
- Foundation Pages: Ensure you have a Home, About, Author Bio, and Contact page.
- Cookie Consent Notification: Comply with privacy regulations.
- Quality Content: Publish a few original, high-quality articles.
- Traffic: Establish organic traffic to demonstrate engagement.
- Site Speed: Optimize for fast loading times.
- Google Search Console: Set up and monitor your site’s performance.
By following these steps, you can increase your chances of getting approved. Keep in mind that approval often requires multiple attempts, so stay persistent, make improvements as needed, and stay up-to-date on AdSense policies for the best results.
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