Lucy Nguyen

How Kpop Fans and Top Music Stars Cultivate Passionate Fans

There are similarities in how top musicians and K-pop stars approach their fanbase and generate business. Both groups have a highly dedicated fanbase that is often called a “fandom.” These fans are typically extremely passionate and emotionally invested in the artists they support. They are often willing to spend large amounts on merchandise, concert tickets, and other related products.

Cultivating a branded Fandom

One tactic that both groups use is creating a sense of exclusivity and belonging. Top musicians and K-pop stars often create language, slang, and symbols unique to their fanbase. Fans who are “in the know” and understand these references feel part of a particular group separate from the mainstream.

For example, K-pop bands have names for their Fandom. The top female kpop band Blackpink calls their fans “Blinks”; another group, Twice, calls their fans “Onces.” Western Artists also do the same, although unofficially. Beyonce calls her fans “The Beehive”; another example is Ariana Grande, who calls her fans “Ariantors.” Giving their fandom identifying monikers brings the fans together under one umbrella.

In K-pop, there is a whole unique term that only those inside the community would know, and for both groups they have inside jokes or history that one can reference and immediately recognize as a fellow fan. These all create a stronger connection between fans, artists and fandom.

Twice Fans can purchase a lightstick to show their support in concerts.

Social Media

Both groups also use social media to build relationships with their fans. Top musicians and K-pop stars often have a highly active presence on platforms like Twitter and Instagram, where they share personal updates and behind-the-scenes footage and interact with their fans directly. This helps build a sense of intimacy and connection between the artist and their fans, leading to increased loyalty and sales.

They are constantly creating content to keep fans constantly on the lookout and invoke a sense of FOMO if they don’t follow their favourite artist closely. Here is an example from K-pop, groups often release dance practice videos. These have become productions themselves. Teasers are produced, and different versions are released, all of the same dance!

Image of 7 versions of the same dance. There were actually 10 versions that could be found.

In addition, being constantly on social media and sharing their lives create a “parasocial relationship.” Individuals form a one-sided, one-directional relationship with media figures such as celebrities, fictional characters, or social media influencers. In a parasocial relationship, the individual feels a sense of intimacy and connection with the media figure, even though the figure does not reciprocate those feelings or even know the individual exists. The individual may feel they know the media figure personally, despite having no real-world interaction with them, and may develop feelings of loyalty, affection, or attachment towards them. Parasocial relationships are common in today’s media-driven culture and can positively and negatively affect individuals’ mental health and well-being.


Both K-pop and western artists create collectibles for the most die-hard fans.

Collectibles are important to music fans for several reasons:

  1. Emotional value: For many music fans, their collection of music memorabilia, including vinyl records, concert tickets, t-shirts, posters, and other items, holds significant emotional value. These items are often associated with specific memories or experiences, such as attending a favourite band’s concert or discovering a new genre of music. Collecting and displaying these items can be a way for fans to connect with the music on a deeper level and to relive positive emotions associated with those experiences.
  2. Historical significance: Many collectibles are considered to be historically significant, especially those related to iconic musicians or moments in music history. Owning a rare or unique item can be a way for fans to feel connected to that history and to be part of something bigger than themselves.
  3. Investment value: Some music fans see collecting as an investment, with the value of certain items increasing over time. Collecting rare or limited edition items can allow fans to enjoy their emotional and historical significance and potentially make a financial return on their investment.

Collecting music memorabilia can be a way for fans to express their love and appreciation for their favourite artists and music and connect with others who share their interests. K-pop has exploited this. For example, there are collectible trading cards in albums. Some of these cards go for 1000s of dollars. They also create different versions of the same album!

4 versions of Twice’s Between 1&2 Album.


No top artist or group becomes famous without a scandal in their lifetime. Even if it’s stupid, it puts them on the radar of many. For fans? This increases their attachment to the artist because they defend them, and when you fight for someone, you become fonder of them.

Controversy can create even more dedicated music fans in several ways:

  1. Strengthening existing loyalties: When a musician or band becomes involved in controversy, their existing fans may become even more dedicated and loyal to them. This is often because the controversy reinforces the fans’ belief that the musician or band is unique, edgy, or stands for something important. The fans may feel that they are part of a select group that understands and appreciates this.
  2. Attracting new fans: Controversy can also attract new fans who may not have been interested in the musician or band before. This can happen because the controversy generates publicity and media attention, increasing exposure for the artist and their music. Some people may be drawn to the artist or band out of curiosity or a desire to be part of the conversation surrounding the controversy.
  3. Creating a sense of community: Controversy can also create a sense of community among fans of the artist or band. When fans feel that their favourite musician is being unfairly criticized or attacked, they may band together to defend the artist or band and support each other. This can lead to a stronger sense of connection and solidarity among fans.

Overall, controversy can be a double-edged sword for musicians and bands. While it can lead to increased attention and fan dedication, it can also damage reputations and alienate some fans. It’s up to individual artists and bands to decide whether the potential benefits of controversy are worth the risks.

Infamous moment between Kanye West and Taylor Swift.

Fans are the lifeblood of any artist’s career. It pays off when you treat your fan well and create a connection with them.

Are the Tech layoffs an indicator of a coming recession?

The high seen during the 2020 pandemic tech boom has ended, and we are now seeing the aftermath. In 2022, 1045 tech companies laid off 160,097 employees. In Q1 of 2023, they’ve almost reached the same reduction as in 2022. Three hundred fifty-six companies laid off 104,557 employees. Some companies entirely shut down, and others downsize on average between 10-30% of their workforce. (Source:

These numbers have made some wary of the coming economic times. With the recession potentially looming on the horizon, we could be in for a bumpy ride. However, looking at the larger economic context before making predictions is essential.

Tech layoffs can signify a larger economic slowdown, as companies may need to cut costs in response to reduced demand or changing market conditions. If these layoffs are widespread across the industry, it could indicate that the tech sector is entering a downturn.

However, it’s also possible that layoffs in the tech industry could be due to company-specific factors, such as a merger or acquisition, a change in strategic direction, or a need to restructure the company. In these cases, the layoffs may not indicate a larger economic trend.

Ultimately, it’s essential to consider a range of economic indicators, such as GDP growth, employment rates, and consumer spending, to assess the economy’s state and predict future trends.

How to optimize your images for Web

A good practice for your website if it isn’t loading fast is to reduce the size of your image. You can reduce it via free online resources or in Adobe Photoshop.

There are different image types. You will usually see it in the image type at the end of the file name, such as JPG, PNG, GIF, etc. or by right-clicking the file and choosing “Properties.”

First Compress Image

If you type in compress [image extension] into google, you can find plenty of free websites that do this service. Sometimes, there are limits to how many you can compress. Here are my favourite site to use:

You can see there are three image compression options.

The second is to choose the correct format

In terms of which image format is the lightest, WebP is the lightest but not widespread. I prefer PNG for the web, jpg for photos, and gifs for short animations.

The third is to cut up images.

With Photoshop, you can slice images into pieces, which then quickens the load time. Below is a tutorial

This one is a bit more advanced method for optimization.

The Fourth is to reduce the dimensions

Find the maximum size you need for your webpage. Often time the image is way bigger than it needs to be. To reduce the dimensions, you can use any free image editing software.

I usually screenshot what I need, find the dimensions and reduce the image to that size.

The Fifth is to reduce the number of colours

The fewer colours, the smaller the file. You can do this via photoshop by going to export> Save for Web

You will see on the left-hand side the colour drop-down options. The fewer colours, the smaller the file.

How to Delete Your Facebook Page (Feb 2023)

Facebook likes to switch up where you can delete your Facebook page, which isn’t very pleasant. Here’s the latest way.

Go to your page and click Settings.

Then click Privacy

Then click Facebook Page Information

At the bottom, you should see the option to delete your page permanently or temporarily.

Until next time facebook changes their settings.

How to add calendar links in SendGrid Email from Zoom

First, you have to download the ICS from ZOOM.

Upload the ICS file somewhere. You can use mega, HubSpot, or wherever it lets you upload a file.

Next, create a new single send in Send Grid.

Choose the code editor.

Or you can duplicate an email and choose code editor ver.

You will see a window like this. Find where the content begins.

You will then type the HTML code:


You can edit the look with other HTML codes like text colour, bold, size, etc.

Send a preview email to yourself to test it out. It should work.

I hope that helps!

5 Tips on How to prepare for an interview

Although I don’t ace every interview I am in. There are a few tricks and tips I’ve picked up over the years that have made it into my interview preparation.

First: Take the job posting and create interview questions based on it

The job description gives you precisely what they are looking for. Most likely, they will ask questions based on it. Roughly 70% of the interview will consist of these types of questions. You can use google to look for questions based on skills, scenarios using those skills, etc. This has helped me anticipate what they might ask.

Second: Use Mock Interviews

There are videos on YouTube which put you in a sort of simulation. I found them helpful in getting used to the interview process and practice. Here are my favourite ones:

Third: Ask someone to roleplay with you.

It can be very helpful if you have someone willing to roleplay an interview. They can ask curve balls, interact with you more fully, and give you feedback.

Fourth: Have prepared answers for the “out of the box” or personal questions

You don’t have to practice these over and over again, but you should have an answer. These questions should always end with how it connects to the job. Here are the ones I’ve come across in real life and online:

  • What superpower would you have?
  • What books are you reading?
  • What do you do in your spare time?
  • Why is a manhole a circle?
  • What would you wish for if you had 3 wishes?
  • What are your hobbies?

Fifth: Bring a portfolio

This tip works better for creative industries, especially if you are starting your career. I have impressed interviewers by bringing in samples of my work. However, I still think it would be great for non-creative jobs too. You can take pictures of job sites if you are in construction, awards you’ve won in your profession, products you’ve designed, etc.

I wish you good luck in your job search!

Best practices for web design

Technical Best Practices

  1. Use a responsive design: Make sure your website looks good on all devices, including smartphones, tablets, and desktop computers.
  2. Use a clear and consistent layout: Use a consistent layout across all pages of your website, and make sure that the most important information is easy to find.
  3. Use semantic HTML: Use proper HTML tags to structure the content of your website, making it easier for search engines to understand the content and for users with disabilities to access it.
  4. Use meaningful URLs: Use descriptive and meaningful URLs that reflect the content of the page.
  5. Test your website on different devices and browsers to ensure it works correctly.
  6. Use web standards: Follow web standards to ensure that your website works well on all devices and is accessible to all users.
  7. Keep it simple: Keep the design of your website simple and avoid clutter. Use white space effectively to create a clean and modern look.

Visual Best Practices

  1. Use high-quality images: Use high-resolution, professional-quality images to create a visually appealing website.
  2. Use a consistent colour scheme: Choose a colour scheme across all website pages, and use it consistently to create a cohesive look.
  3. Use appropriate font sizes: Use font sizes that are easy to read on all devices, and consider using different font sizes for different types of content.
  4. Use white space effectively: Use white space effectively to create a clean and modern look and to highlight important content.
  5. Use appropriate graphics and icons: Use graphics and icons that are relevant to the content of your website and that are high-quality and visually appealing.
  6. Use appropriate layout and typography: Use a clear and consistent layout, and choose appropriate typography to create a visually appealing website.
  7. Optimize images: Use properly sized images that load quickly to improve the performance of your website.

I hope that helps!

How to create an Interactive Bookmarks in Adobe PDF in Indesign

Method 1: Adobe Indesign

Open up two panels – Bookmarks, Buttons and Forms.

To open them go to:

Windows>Interactive>Buttons and Forms

First, you have to create bookmarks for the important pages. Ensure you are on the page, and then click the plus sign in the bottom right corner. You can name the bookmark whatever you want.

Then create your table of contents. I created mine on the first page.

Click on the text box and create a button.

Go into the Button and Forms Panel.

Make the Type: Button, Event: On Click, and then for Action, click the plus sign and choose “Go to Destination.”

Then in eh destination below, you would specify the bookmark.

Once you create all the bookmark buttons, you will export them.

Ensure you are choosing Adobe PDF (Interactive).

The exported PDF should now be able to have clickable buttons that go to specific pages.

Happy Creating!

How to make an Interactive Checklist in Adobe Indesign?

First, open up the “Buttons and Forms” Panel by going to Windows>Interactive>Buttons and Forms

Start creating your checklist by using the text and the rectangle tool. An example is shown below:

Then click the square, and then in the button and forms panel, choose “Check Box” under the type drop-down menu.

A check should appear in your square now, showing that it worked.

Do this for all these squares where you want an interactive checkmark.

Then when you are done, you need to export it as an interactive PDF. To do this, when you go to export as PDF choose from the drop-down menu as “Adobe PDF (Interactive”.

When you export it, it should look something like this!

Happy creating!

30 Ideas for Social Media Business

There are several reasons why it is important for businesses to update their social media accounts regularly:

  1. Visibility: Social media can help increase your business’s visibility and reach by allowing you to connect with a broader audience. Regularly posting updates can ensure that your business stays top of mind for your followers.
  2. Engagement: Updating your social media accounts can help you increase engagement with your followers. You can encourage people to comment, share, and interact with your business by posting relevant and interesting content. This can help build relationships and loyalty with your customers.
  3. SEO: Regularly updating your social media accounts can also help improve your search engine optimization (SEO). This is because search engines often crawl social media accounts, and the more often you post, the more opportunities you have for your content to be indexed and appear in search results.
  4. Customer service: Social media can also be a useful tool for customer service. By regularly checking and responding to messages and comments, you can demonstrate to your customers that you value their business and are willing to address any concerns they may have.
  5. Branding: Updating your social media accounts can help establish and maintain your brand’s image and voice. By consistently posting content that aligns with your brand’s values and style, you can create a cohesive brand image and strengthen your brand’s presence on social media.

Here are ideas to keep your content fresh:

  1. Share behind-the-scenes glimpses of your business or product creation process
  2. Share user-generated content, such as customer reviews or photos
  3. Share industry news or interesting articles related to your business
  4. Share tips or advice related to your industry or product
  5. Share personal or inspiring stories related to your business or brand values
  6. Share special promotions or discounts
  7. Share sneak peeks of new products or services
  8. Share customer testimonials or success stories
  9. Share photos or videos of your team at work or events
  10. Share infographics or other visually appealing content
  11. Share quotes or motivational messages
  12. Share polls or surveys to engage with your audience
  13. Share educational content or tutorials related to your industry or product
  14. Share funny or entertaining content related to your business or industry
  15. Share user-submitted questions and answer them in a Q&A format
  16. Share behind-the-scenes glimpses of your company culture
  17. Share statistics or data related to your industry or product
  18. Share personal updates or experiences from the founders or employees of your business
  19. Share virtual events or webinars that you are hosting or participating in
  20. Share customer service updates or announcements
  21. Share recipes or cooking tips if you are in the food industry.
  22. Share fashion or beauty tips if you are in the fashion or beauty industry
  23. Share fitness or wellness tips with your product or how you promote it
  24. Share travel tips or destination ideas if you are in the travel industry
  25. Share gardening or home improvement tips if you are in the home and garden industry
  26. Share DIY or craft ideas with your product if possible
  27. Share advice to specific industries or generation
  28. Share financial advice or budgeting tips if you are in the finance industry
  29. Share self-care or mental health tips if your industry
  30. Share how your business, product or service is environmentally or sustainability

What is the LAER Business model?

LAER (Land, Adopt, Expand, Renew) is a business model that describes selling and delivering technology products or services to enterprise customers. It is designed to help companies focus on building long-term customer relationships by providing value at each stage of the customer journey.

The LAER model consists of four stages:

  1. Land: This stage involves acquiring new customers by convincing them to “land” on your platform or solution. This typically involves a sales process and may involve demonstrations or pilot projects to showcase the value of your product or service.
  2. Adopt: Once a customer has “landed,” the next step is to help them “adopt” your product or service by onboarding them and providing support and training as needed. This stage is focused on helping the customer become successful and get the most value out of your product or service.
  3. Expand: After a customer has adopted your product or service, the next step is to help them “expand” their usage. This may involve upselling additional features or services or helping the customer find new ways to use your product or service to drive business value.
  4. Renew: Finally, the “renew” stage involves helping the customer renew their subscription or contract when it comes up for renewal. This stage is focused on maintaining a long-term relationship with the customer and ensuring that they continue to see value in your product or service.

The LAER model is designed to help businesses build strong, long-term relationships with their customers by providing value at each stage of the customer journey. By helping customers land, adopt, expand, and renew your product or service, you can build a loyal customer base that will continue to drive growth and revenue for your business.

What is the Flywheel Model in Business?

The business flywheel model is a concept developed by Jeff Bezos, the founder and former CEO of Amazon, to describe how a business can create a virtuous growth cycle. The flywheel represents the momentum that a business can build over time by delivering a great customer experience, leading to increased customer loyalty and referrals and ultimately driving more sales and revenue.

The flywheel model is based on the idea that a business can create a self-reinforcing loop of growth by investing in three key areas:

  1. Customer experience: A business can improve the customer experience through better products or services, a more convenient and efficient process for purchasing and using those products or services, and excellent customer service.
  2. Customer loyalty: A business can increase customer loyalty by delivering a great customer experience, leading to repeat purchases and positive word-of-mouth referrals.
  3. Increased sales and revenue: As customer loyalty and referrals increase, a business can see an increase in sales and revenue. This additional revenue can be reinvested into the business to improve the customer experience further and continue the flywheel’s momentum.

The business flywheel model emphasizes the importance of continuously improving the customer experience and investing in the growth of the business rather than relying on short-term tactics or one-time efforts to drive sales. By building a solid foundation of customer loyalty and satisfaction, a business can create a self-sustaining cycle of growth.

Below is the flywheel model.

Here is the summary of the stages:

First Segment: Customer starts as Strangers, and you attract them through marketing. These are promotions, ads, content and so on.

Then they move into the prospect stage, where they are considering your company. You engage them through coupon codes, discounts, demos, meetings, etc.

Then they move on to become customers when they choose you. Delight and Engage are both overlapping here. Here companies often give a fantastic customer service experience and offer exclusive content such as contests.

Finally, they become evangelists; here are the people that will spread the word about your company. It would be best if you delighted them thoroughly; this means rewarding loyalty and building a deeper connection to your brand, such as sending free swag, showing a behind-the-look experience, highlighting or featuring them and so on.

It takes time to build a process that follows the flywheel model. It requires coordination from all departments and flows from the bottom.

I hope that helps!