Author: Lucy Nguyen

Overview Let’s break it down. Content is the assets customers will interact with. It can be blogs, videos, infographics, whitepapers, e-books, flyers, and more. The possibilities are endless. Content marketing is the planning, creating, and delivering that content to achieve your goals. How to plan your Content Marketing Strategy 1. Established goals This is the…

Finding talent is tough! Here’s are 5 ideas to help increase job applications. 1. Job Alerts Many organizations offer forms where potential applicants can sign up to get an email alert when a job is posted. Some even have granular details for department, location, type etc. I’ve personally used them in my job search, and…

Webinars have seen an explosion over the past decade. Webinars have benefited the audience by providing useful information and topics for them. While for organizations webinars they drive traffic, leads, and established thought leadership. We are all familiar with the standard format. A featured speaker will talk at length about or topic, usually with a…

There are many tried and true tactics and tools that we all know, but it’s sometimes difficult to know all the marketing tactics that exist out there. Here are five unique marketing tactics that you may not have heard of before for manufacturers. Channel Incentive Programs Channel Incentive Programs 70% of sales are indirect (McBain,…

Creating content is always a huge undertaking. Here’s are some ideas to help! Blog Posts Awards Company news Employee Spotlights Explainers History Ideas Top benefits of X Top Lists (Podcasts, products, etc) Types of X Year in review Subject matter expertise Visualize Data Videos Ads Employee Spotlight Explainers Facility Interviews Short Videos Webinars Clips Subject…