Category: Marketing
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Marketing pricing for clients in an agency/enterprise organization
Pricing can be a sensitive topic for clients, but one effective approach is to create a rate card. What’s a rate card? Simply put, it’s a detailed list of services you provide, along with explanations and the estimated hours required to complete each one. This method is more flexible than setting fixed prices for individual…
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Why Does My Column Look Weird in Outlook From SendGrid?
Honestly, SendGrid is kinda of bad when it comes to columns. My opinon, use images in place of columns because not all email platforms read the same code the same way, so it will come out wonky. This is just a fact we have to accept. Outlook itself is unique as it reads emails as…
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How To Find A List Of Contacts Who Open Your Email In SendGrid
Go to Activity in the left panel. Then click Advanced Search Add the following filters: You have to put the exact subject, and exact sender. Then click Search and it will pull the the list. Important Note: SendGrid retains this type of data for only 7 days. After this period, the information becomes inaccessible. To…
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SendGrid Stats are a bit deceptive
When reviewing open rates, click-through rates, and other metrics on SendGrid, you might assume the numbers are accurate—but they often aren’t. To get a true picture, grab a calculator and manually compute the raw data; you’ll notice discrepancies. SendGrid calculates these metrics differently. Instead of basing the open rate on delivered emails, it calculates it…
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WebFlow Bandwidth Concerns: A Cautionary Tale
Reflecting on the past year, one of WebFlow most significant missteps has been drastically reducing bandwidth allocations across all pricing plans. If you’re considering building and hosting a website on WebFlow, especially with plans to scale, grow, or handle substantial traffic, I strongly urge you to reconsider. Bandwidth Reductions: A Troubling Trend A quick dive…
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How to use Custom Fonts in HubSpot
In the email editor click the + more option. Choose the “HTML-Email” Module. Insert it into your email by dragging it into the body. Then in the content tab, you can write the HTML/code into the box below. The code is: DISCLAIMER: You will have to try and see if your font name works, some…
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How to get your site approved for AdSense
Getting your site approved for Google AdSense can be a rewarding step towards monetizing your content, but it requires meeting certain criteria and sometimes a bit of persistence. Below is a checklist with proven steps to increase your chances of approval, along with a few tips based on experience. Disclaimer: I had to apply multiple…
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Why Did SendGrid Change Your Scheduled Subject Line?
Sendgrid has a known quirk: if you edit an email on one computer and then switch to another computer to make further edits, it may occasionally retain the old subject line or previous changes. To avoid this issue, it’s best practice to create and schedule the email on a single computer and internet connection. Hope…
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How To Add Custom Tags/Fields Into Emails via Sendgrid
If you are sending out a email with custom field from a list, here’s how you do it on Sendgrid. Step 1: Upload your CSV Field and then create a custom field When you upload it, the next step is to map the field. Choose “Create New Custom Field”. I would suggest a unique naming…
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My Take on Major Website Platforms
With many website platforms available, here are my personal opinions on the major ones I’ve used so far. WebFlow WebFlow is currently my favorite for its simplicity in setting up and creating websites. What sets it apart for me is the CMS collections feature, which adds a unique layer to the platform. However, it does…
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Tapping Into The Completionism Mentality of Individual For Business
In the world of business, understanding customer psychology can be a game-changer. One powerful psychological phenomenon that businesses can leverage is the completionism mentality. Completionism refers to the innate human desire to complete tasks and achieve goals, often driven by a sense of satisfaction and accomplishment. By tapping into this mentality, businesses can enhance customer…
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Vinyl Toys Blind Box, K-Pop Photocards, Mystery Pins, and Loot Boxes. The Gamification and Gambling in Collectibles.
In recent years, the world of collectibles has experienced a transformation that blends the thrill of gaming with the chance of gambling. This phenomenon can be seen in the popularity of vinyl toys blind boxes, K-Pop photocards, mystery pins, and loot boxes. These collectible items not only appeal to enthusiasts but also tap into psychological…