Category: Marketing
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Tools you can use to optimize your website
Note: These sites are Freemium, meaning some features are locked behind a paywall. However, I still think what they offer for free is useful. PageSpeed Insights PageSpeed Insights is a valuable tool that enhances your website’s speed by analyzing and identifying specific areas for improvement. While some optimizations may require programming expertise, many issues can…
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HubSpot: Exploring the Shortcomings of a Popular Marketing Platform
Introduction: In the world of marketing and sales, HubSpot has emerged as one of the most widely recognized and utilized platforms. With its suite of tools and features aimed at streamlining inbound marketing processes, HubSpot has garnered a large user base. However, like any software or service, HubSpot is not without its shortcomings. In this…
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Periodic Table of Content Marketing
I love this and I want to be able to take advantage of it more. Just keeping it here for reference. I’m still learning and I hope to one day say that I am a expert in content marketing. Created by Chris Lake @lakey by Econsultancy Ltd.
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The Top AI Programs Right Now (2023)
AI is progressing at a scary rate. I’ve never thought it would reach to the level it is now, but we may not be far from having an AI that can interact with us on a Human level or even better. Here are the current hottest AI Programs to use right now by category: Writing…
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How to hit the ground running with Hubspot for Sales & Marketing (2023)
Now that I’m out of the private sector, here are some things I wish I had known before using Hubspot to make the most of it. Define your persona. In Hubspot, you can define scoring your contacts. Here is the HubSpot article on how to access it. You have to decide what is important to…
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My gripe with WordPress
WordPress has grown over the years, and I even use it for this page. However, over the years, I have had some gripes with the platform. Here are some of them below. Incompatibility with Themes and Plugins I will say this gripe is the nature of the beast. When you have so many creators making…
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Known Glitches and Minor Pain Points in Webflow
These are the common glitches, complaints and pain points I’ve seen so far in the forums and social media. They range from minor things to bigger problems. Current State Glitch You can see my post on to fix this. This a known glitch where a specific link state shows up in WebFlow that isn’t easy…
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What to do when working with an International Photographer
*Note: This is my anonymous interview with a friend. Here are some top things I wish I had known before working with an International Vendor. We hired a wedding photographer in another country, which is our experience. Define the terms of the contract clearly – Especially the Currency What happened to me was that I…
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How Kpop Fans and Top Music Stars Cultivate Passionate Fans
There are similarities in how top musicians and K-pop stars approach their fanbase and generate business. Both groups have a highly dedicated fanbase that is often called a “fandom.” These fans are typically extremely passionate and emotionally invested in the artists they support. They are often willing to spend large amounts on merchandise, concert tickets,…
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How to optimize your images for Web
A good practice for your website if it isn’t loading fast is to reduce the size of your image. You can reduce it via free online resources or in Adobe Photoshop. There are different image types. You will usually see it in the image type at the end of the file name, such as JPG,…
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How to add calendar links in SendGrid Email from Zoom
First, you have to download the ICS from ZOOM. Upload the ICS file somewhere. You can use mega, HubSpot, or wherever it lets you upload a file. Next, create a new single send in Send Grid. Choose the code editor. Or you can duplicate an email and choose code editor ver. You will see a…
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Best practices for web design
Technical Best Practices Visual Best Practices I hope that helps!