Category: Marketing
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SendGrid Stats are a bit deceptive
When reviewing open rates, click-through rates, and other metrics on SendGrid, you might assume the numbers are accurate—but they often aren’t. To get a true picture, grab a calculator and manually compute the raw data; you’ll notice discrepancies. SendGrid calculates these metrics differently. Instead of basing the open rate on delivered emails, it calculates it…
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WebFlow Bandwidth Concerns: A Cautionary Tale
Reflecting on the past year, one of WebFlow most significant missteps has been drastically reducing bandwidth allocations across all pricing plans. If you’re considering building and hosting a website on WebFlow, especially with plans to scale, grow, or handle substantial traffic, I strongly urge you to reconsider. Bandwidth Reductions: A Troubling Trend A quick dive…
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How to use Custom Fonts in HubSpot
In the email editor click the + more option. Choose the “HTML-Email” Module. Insert it into your email by dragging it into the body. Then in the content tab, you can write the HTML/code into the box below. The code is: DISCLAIMER: You will have to try and see if your font name works, some…
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How to get your site approved for AdSense
Getting your site approved for Google AdSense can be a rewarding step towards monetizing your content, but it requires meeting certain criteria and sometimes a bit of persistence. Below is a checklist with proven steps to increase your chances of approval, along with a few tips based on experience. Disclaimer: I had to apply multiple…
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Why Did SendGrid Change Your Scheduled Subject Line?
Sendgrid has a known quirk: if you edit an email on one computer and then switch to another computer to make further edits, it may occasionally retain the old subject line or previous changes. To avoid this issue, it’s best practice to create and schedule the email on a single computer and internet connection. Hope…
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How To Add Custom Tags/Fields Into Emails via Sendgrid
If you are sending out a email with custom field from a list, here’s how you do it on Sendgrid. Step 1: Upload your CSV Field and then create a custom field When you upload it, the next step is to map the field. Choose “Create New Custom Field”. I would suggest a unique naming…
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My Take on Major Website Platforms
With many website platforms available, here are my personal opinions on the major ones I’ve used so far. WebFlow WebFlow is currently my favorite for its simplicity in setting up and creating websites. What sets it apart for me is the CMS collections feature, which adds a unique layer to the platform. However, it does…
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Tapping Into The Completionism Mentality of Individual For Business
In the world of business, understanding customer psychology can be a game-changer. One powerful psychological phenomenon that businesses can leverage is the completionism mentality. Completionism refers to the innate human desire to complete tasks and achieve goals, often driven by a sense of satisfaction and accomplishment. By tapping into this mentality, businesses can enhance customer…
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Vinyl Toys Blind Box, K-Pop Photocards, Mystery Pins, and Loot Boxes. The Gamification and Gambling in Collectibles.
In recent years, the world of collectibles has experienced a transformation that blends the thrill of gaming with the chance of gambling. This phenomenon can be seen in the popularity of vinyl toys blind boxes, K-Pop photocards, mystery pins, and loot boxes. These collectible items not only appeal to enthusiasts but also tap into psychological…
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How To Improve Unsubscribe Rate From Email Lists
Email marketing remains a powerful tool for businesses to reach their audience directly. However, maintaining a healthy subscriber list is crucial for success. One key metric to monitor is the unsubscribe rate. A high unsubscribe rate can indicate that your content isn’t resonating with your audience, or that there are issues with your email strategy.…
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Why isn’t HubSpot importing Email Addresses into my contacts?
If you had an issue with your contact’s emails not showing up, it’s probably because HubSpot automatically selected to match “Email Addresses” as the property instead of “🔑 Email”. Here is what I mean: Here you can see HubSpot map the field to “Email Address”, that’s wrong. Select the drop down and choose “Email”, as…
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Interactive Content: Merging Art with User Experience
In the ever-evolving landscape of digital media, the fusion of artistic design and user experience has given rise to a new realm of interactive content. This innovative blend not only captivates the audience with its visual allure but also engages them in a dynamic participatory experience. By exploring examples of interactive content, we can uncover…