Category: Marketing
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Vinyl Toys Blind Box, K-Pop Photocards, Mystery Pins, and Loot Boxes. The Gamification and Gambling in Collectibles.
In recent years, the world of collectibles has experienced a transformation that blends the thrill of gaming with the chance of gambling. This phenomenon can be seen in the popularity of vinyl toys blind boxes, K-Pop photocards, mystery pins, and loot boxes. These collectible items not only appeal to enthusiasts but also tap into psychological…
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How To Improve Unsubscribe Rate From Email Lists
Email marketing remains a powerful tool for businesses to reach their audience directly. However, maintaining a healthy subscriber list is crucial for success. One key metric to monitor is the unsubscribe rate. A high unsubscribe rate can indicate that your content isn’t resonating with your audience, or that there are issues with your email strategy.…
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Why isn’t HubSpot importing Email Addresses into my contacts?
If you had an issue with your contact’s emails not showing up, it’s probably because HubSpot automatically selected to match “Email Addresses” as the property instead of “🔑 Email”. Here is what I mean: Here you can see HubSpot map the field to “Email Address”, that’s wrong. Select the drop down and choose “Email”, as…
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Interactive Content: Merging Art with User Experience
In the ever-evolving landscape of digital media, the fusion of artistic design and user experience has given rise to a new realm of interactive content. This innovative blend not only captivates the audience with its visual allure but also engages them in a dynamic participatory experience. By exploring examples of interactive content, we can uncover…
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Color Psychology in Branding and Design
Color psychology in branding and design is a fascinating and intricate field that delves into how color influences consumer behavior, emotions, and overall perception of a brand. As we navigate through the bustling aisles of a supermarket or scroll through an endless sea of digital content, our decisions are subtly guided by the colors that…
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How to Measure the Success of Your Content Marketing Strategy
Content marketing has evolved into a cornerstone strategy for businesses aiming to engage their audience, enhance brand visibility, and drive sales. However, without measuring its effectiveness, you may be shooting in the dark. To ensure your content marketing efforts are yielding the desired results, it’s crucial to understand and track key performance indicators (KPIs). This…
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AI in art and it’s current limitations, controversies, and future
Artificial Intelligence (AI) is rapidly becoming a ubiquitous trend across all industries, heralding a new era of enhanced workflow efficiency and significant time savings. Yet, this technological revolution brings with it a contentious debate, particularly in the realm of creative arts. Today, we delve into the nuanced implications of AI in art, exploring its current…
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How to create editable graphic templates for Clients
In today’s fast-paced digital environment, clients often seek the flexibility to manage and edit graphics on their own, aiming to reduce the back-and-forth communication that traditionally accompanies graphic design adjustments. While the ideal workflow involves clients collaborating closely with designers for any modifications, there are instances where clients insist on direct control, even when they…
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What to Check for before sending out emails in Hubspot
Occasionally, amidst the hustle of sending out emails, especially in bulk, our nerves can lead to inadvertent mistakes. To alleviate this, here’s a straightforward checklist for a quick refresher or reference. While these points may seem obvious, having them at hand serves as a helpful reminder to ensure a smooth email dispatch. That all! I…
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Tools you can use to optimize your website
Note: These sites are Freemium, meaning some features are locked behind a paywall. However, I still think what they offer for free is useful. PageSpeed Insights PageSpeed Insights is a valuable tool that enhances your website’s speed by analyzing and identifying specific areas for improvement. While some optimizations may require programming expertise, many issues can…
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HubSpot: Exploring the Shortcomings of a Popular Marketing Platform
Introduction: In the world of marketing and sales, HubSpot has emerged as one of the most widely recognized and utilized platforms. With its suite of tools and features aimed at streamlining inbound marketing processes, HubSpot has garnered a large user base. However, like any software or service, HubSpot is not without its shortcomings. In this…
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Periodic Table of Content Marketing
I love this and I want to be able to take advantage of it more. Just keeping it here for reference. I’m still learning and I hope to one day say that I am a expert in content marketing. Created by Chris Lake @lakey by Econsultancy Ltd.