Category: Marketing

There are several reasons why it is important for businesses to update their social media accounts regularly: Here are ideas to keep your content fresh:

LAER (Land, Adopt, Expand, Renew) is a business model that describes selling and delivering technology products or services to enterprise customers. It is designed to help companies focus on building long-term customer relationships by providing value at each stage of the customer journey. The LAER model consists of four stages: The LAER model is designed…

The business flywheel model is a concept developed by Jeff Bezos, the founder and former CEO of Amazon, to describe how a business can create a virtuous growth cycle. The flywheel represents the momentum that a business can build over time by delivering a great customer experience, leading to increased customer loyalty and referrals and…

Run out of ideas for Email subject lines? Here are some to help jog your creativity! I hope that helps!

Although, I am still learning and understanding. Here is a simplified template you can start using to create a process to drive MQLS to SQLS in Hubspot. To set up a Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) pipeline, you will need to perform the following steps: It is important to note that…

Sometimes you get to do more than the typical corporate campaign and do one that is the theme! Whether it is for a small or big campaign or party, here are some theme ideas to get those creative juices going. 12 Days of Christmas Alice in Wonderland Ancient Rome Around the world in X amount…

I’m in awe of marketers’ and other creative people’s imagination and creativity. I could only aspire and hope one day I dream of a memorable campaign like these. These campaigns have become part of pop culture, and no one can argue their impact. Got Milk? Campaign An iconic campaign, if there has ever been one.…

There have been companies who have made engagement their number one priority. The NFL is an excellent example. The lifeblood of the NFL was and is always the fans, and they live by that. In the 1940s, when TVs became mainstream, the NFL quickly followed with pro football games. Televised games were a significant driver…

Part of your SEO strategy or marketing strategy, in general, is to increase your company’s positive reputation. One avenue that we all know is reviews. Studies have shown 91 percent of customers read online in their decision-making process. Another surprising statistic is 84 percent of consumers trust more or equal if a recommendation came from…