Category: Blog
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How to Measure the Success of Your Content Marketing Strategy
Content marketing has evolved into a cornerstone strategy for businesses aiming to engage their audience, enhance brand visibility, and drive sales. However, without measuring its effectiveness, you may be shooting in the dark. To ensure your content marketing efforts are yielding the desired results, it’s crucial to understand and track key performance indicators (KPIs). This…
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AI in art and it’s current limitations, controversies, and future
Artificial Intelligence (AI) is rapidly becoming a ubiquitous trend across all industries, heralding a new era of enhanced workflow efficiency and significant time savings. Yet, this technological revolution brings with it a contentious debate, particularly in the realm of creative arts. Today, we delve into the nuanced implications of AI in art, exploring its current…
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How to create editable graphic templates for Clients
In today’s fast-paced digital environment, clients often seek the flexibility to manage and edit graphics on their own, aiming to reduce the back-and-forth communication that traditionally accompanies graphic design adjustments. While the ideal workflow involves clients collaborating closely with designers for any modifications, there are instances where clients insist on direct control, even when they…
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The Ill-Fated Acquisition: Adobe’s Bid for Figma and the Antitrust Concerns
In the fast-paced world of technology and design, companies often seek to strengthen their market positions through strategic acquisitions. One such potential deal that generated significant buzz in the industry was Adobe’s attempt to acquire Figma, a cloud-based design collaboration tool. However, the acquisition fell through, sparking debates and concerns about the potential ramifications of…
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How To Create Interactive Pop-ups in your PDF in Adobe InDesign
First create the content that you want to pop up. Here I just did a green box with text. If you have multiple items you want to pop up simultaneously, you have to group them together. To do this, select all the items and then right-click and choose group. Then open up the Buttons and…
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How to recolor default patterns in Adobe Illustrator
Adobe Illustrator offers an array of default patterns to use in your work. However, it isn’t straight forward to recolor it. To so, open the pattern and DOUBLE CLICK on the pattern you want to change. The following should show up. The Pattern Options Panel and the pattern becoming isolated. There should be a square…
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How to add tracking to your Interactive PDF in InDesign
I must note, that tracking stats on your PDF is only possible if it is online. If a user choses to download and send it via email to others, you will not be able to track it. With that said, some stats are better than no stats. *You must already have an Google Analytics Account…
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What to Check for before sending out emails in Hubspot
Occasionally, amidst the hustle of sending out emails, especially in bulk, our nerves can lead to inadvertent mistakes. To alleviate this, here’s a straightforward checklist for a quick refresher or reference. While these points may seem obvious, having them at hand serves as a helpful reminder to ensure a smooth email dispatch. That all! I…
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Ideas for Volunteering in Ontario
In Ontario, there is a mandatory requirement for high school students to complete 40 hours of volunteer work, but figuring out where to start can be challenging. Here are three quick ideas to help you kick off your volunteering journey: Lastly, don’t underestimate the power of your personal network. Reach out to family and friends;…
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My experience with getting RGD certification
First of all, here is the link to start RGD Certification. Starting out with Provisional Membership Before applying for the full certification, I apply for Provisional Membership, which is a step before the full certification. I applied online and then waited a bit before contacting a Portfolio Reviewer for a virtual meeting. My reviewer, Nadine…
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Where to download fonts for free
Fonts can elevate a design to another level. Here are some resources to find new fonts to love: Google Fonts: Link to site I love Google Fonts! Not only do they have a huge selection, but there is also integration with many other applications like Web Flow. The con is the filtering system is no…
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How to use clipping mask in Adobe Illustrator
The clipping mask in Adobe Illustrator is a bit finicky. Here’s how to do it: I’m starting with two shapes. Select both objects. Then go to Object > Clipping Mask > Make or hold Ctrl+7 on your keyboard. This is the result, the object on front is the shape it will take. The one beneath…