Category: Marketing
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Color Psychology in Branding and Design
Color psychology in branding and design is a fascinating and intricate field that delves into how color influences consumer behavior, emotions, and overall perception of a brand. As we navigate through the bustling aisles of a supermarket or scroll through an endless sea of digital content, our decisions are subtly guided by the colors that…
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How to Measure the Success of Your Content Marketing Strategy
Content marketing has evolved into a cornerstone strategy for businesses aiming to engage their audience, enhance brand visibility, and drive sales. However, without measuring its effectiveness, you may be shooting in the dark. To ensure your content marketing efforts are yielding the desired results, it’s crucial to understand and track key performance indicators (KPIs). This…
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AI in art and it’s current limitations, controversies, and future
Artificial Intelligence (AI) is rapidly becoming a ubiquitous trend across all industries, heralding a new era of enhanced workflow efficiency and significant time savings. Yet, this technological revolution brings with it a contentious debate, particularly in the realm of creative arts. Today, we delve into the nuanced implications of AI in art, exploring its current…
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How to create editable graphic templates for Clients
In today’s fast-paced digital environment, clients often seek the flexibility to manage and edit graphics on their own, aiming to reduce the back-and-forth communication that traditionally accompanies graphic design adjustments. While the ideal workflow involves clients collaborating closely with designers for any modifications, there are instances where clients insist on direct control, even when they…
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What to Check for before sending out emails in Hubspot
Occasionally, amidst the hustle of sending out emails, especially in bulk, our nerves can lead to inadvertent mistakes. To alleviate this, here’s a straightforward checklist for a quick refresher or reference. While these points may seem obvious, having them at hand serves as a helpful reminder to ensure a smooth email dispatch. That all! I…
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Tools you can use to optimize your website
Note: These sites are Freemium, meaning some features are locked behind a paywall. However, I still think what they offer for free is useful. PageSpeed Insights PageSpeed Insights is a valuable tool that enhances your website’s speed by analyzing and identifying specific areas for improvement. While some optimizations may require programming expertise, many issues can…
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HubSpot: Exploring the Shortcomings of a Popular Marketing Platform
Introduction: In the world of marketing and sales, HubSpot has emerged as one of the most widely recognized and utilized platforms. With its suite of tools and features aimed at streamlining inbound marketing processes, HubSpot has garnered a large user base. However, like any software or service, HubSpot is not without its shortcomings. In this…
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Periodic Table of Content Marketing
I love this and I want to be able to take advantage of it more. Just keeping it here for reference. I’m still learning and I hope to one day say that I am a expert in content marketing. Created by Chris Lake @lakey by Econsultancy Ltd.
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The Top AI Programs Right Now (2023)
AI is progressing at a scary rate. I’ve never thought it would reach to the level it is now, but we may not be far from having an AI that can interact with us on a Human level or even better. Here are the current hottest AI Programs to use right now by category: Writing…
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How to hit the ground running with Hubspot for Sales & Marketing (2023)
Now that I’m out of the private sector, here are some things I wish I had known before using Hubspot to make the most of it. Define your persona. In Hubspot, you can define scoring your contacts. Here is the HubSpot article on how to access it. You have to decide what is important to…
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My gripe with WordPress
WordPress has grown over the years, and I even use it for this page. However, over the years, I have had some gripes with the platform. Here are some of them below. Incompatibility with Themes and Plugins I will say this gripe is the nature of the beast. When you have so many creators making…
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Known Glitches and Minor Pain Points in Webflow
These are the common glitches, complaints and pain points I’ve seen so far in the forums and social media. They range from minor things to bigger problems. Current State Glitch You can see my post on to fix this. This a known glitch where a specific link state shows up in WebFlow that isn’t easy…