Category: Marketing
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The Top 5 PR Diasters of 2021
There have been a lot of PR blunders in 2021. Here are the top 5, in my opinion, and no particular order. The Mass Firings at Better.com On December 1st, three weeks before Christmas. Vishal Garg, the CEO of Better.com, got on a pre-recorded video call with 900 employees and terminated them immediately. Although the…
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Email A/B Variables
What is A/B Testing? A/B testing is when you take two versions with only one change to two similar audiences to see a difference in performance. Variables to Test Don’t have ideas for what to test in your Emails? Here are some variables you can test to increase your open rate. I strongly suggest testing…
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What is Content Marketing?
Overview Let’s break it down. Content is the assets customers will interact with. It can be blogs, videos, infographics, whitepapers, e-books, flyers, and more. The possibilities are endless. Content marketing is the planning, creating, and delivering that content to achieve your goals. How to plan your Content Marketing Strategy 1. Established goals This is the…
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6 Marketing Tactics/Ideas To Increase Job Applications
Finding talent is tough! Here’s are 5 ideas to help increase job applications. 1. Job Alerts Many organizations offer forms where potential applicants can sign up to get an email alert when a job is posted. Some even have granular details for department, location, type etc. I’ve personally used them in my job search, and…
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5 resources for non-designers
In today’s world, it’s easy to design beautiful and professional assets easily. There are many resources, both free and paid that are a godsend. Here are my top 5 recommendations for resources to use for non-designers. Canva Freemium The number one resource in my opinion. They are a ton of ree options along premium ones.…
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5 Webinar Ideas
Webinars have seen an explosion over the past decade. Webinars have benefited the audience by providing useful information and topics for them. While for organizations webinars they drive traffic, leads, and established thought leadership. We are all familiar with the standard format. A featured speaker will talk at length about or topic, usually with a…
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5 Unique Marketing Tactics For Manufacturers
There are many tried and true tactics and tools that we all know, but it’s sometimes difficult to know all the marketing tactics that exist out there. Here are five unique marketing tactics that you may not have heard of before for manufacturers. Channel Incentive Programs Channel Incentive Programs 70% of sales are indirect (McBain,…
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How to Create a Webinar Landing Page in HubSpot
To create a simple registraton webinar landing page, I suggest going to HubSpot’s Market Place. Where you can download themes, modules, and templates for the landing page without having to create one from scratch. They range from many different price points. I perfer the Drive | Drag-And-Drop Website Theme – Lite Version by Drive Web…
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Types of Content Ideas for Business
Creating content is always a huge undertaking. Here’s are some ideas to help! Blog Posts Awards Company news Employee Spotlights Explainers History Ideas Top benefits of X Top Lists (Podcasts, products, etc) Types of X Year in review Subject matter expertise Visualize Data Videos Ads Employee Spotlight Explainers Facility Interviews Short Videos Webinars Clips Subject…
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MSP Business School – Enabling Sales Success by Driving Action (Guest Feature)
I had a great time at MSP Business School. In episode 68, Paul Schroeder and I share excellent suggestions on incentivizing your sales team to increase revenue and how ChannelAssist Inc helps companies create these programs. Listen at the Website or Listen Below! Follow MSP Business School Podcast at: A podcast geared to Technology Service Providers where we bring you…
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Make Wistia’s Play Button Appear In A HubSpot Email
If you are running into the issue of the Wistia’s Play button not showing up in your HubSpot email using the Email widget underneath Content, here’s how to fix it. Build a custom coded template in Hubspot. Here’s the link or it should be in common module. Once you are done, it should be in…
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Is Your A/B Test Significant?
You’ve done your A/B test and have the final question. Is it significant? If your application does not have A/B testing built-in, there are plenty of third-party applications you can use. You need two numbers, the visitors and conversion rate. Website Planet The simplest one. You need to plug in the two numbers. Survey Monkey…