Category: Blog
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Review Sites To Consider For Your Agency
Part of your SEO strategy or marketing strategy, in general, is to increase your company’s positive reputation. One avenue that we all know is reviews. Studies have shown 91 percent of customers read online in their decision-making process. Another surprising statistic is 84 percent of consumers trust more or equal if a recommendation came from…
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How To Make Your Stroke’s Corner Not Sharp
Sometimes when you are making your outline, you can sharp corners. To change it to make it more rounded is simple! Select your path with the sharp corner. 2. Go to the stroke panel by clicking Windows > Stroke, or go to the menu bar at the top and find stroke. Click the second option…
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How To Create an Infographic
Infographics are one of the richest pieces of content out there. It is informative and is more easily digestible to the reader. Here is a simple guide to creating one. Choose a topic Some suggestions for topics are: Statistics on a problem and how to solve it Historical Categorization and more! Gather actual stats This…
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Reddit Subreddits Artists Should Be Aware Of
Reddit is a fantastic place. It has something for everyone. Without further ado, here are recommendations for subreddits I think artists should be aware of. Crappy Design https://www.reddit.com/r/CrappyDesign/ This one subreddit honestly makes me laugh when I have a terrible day. Not everyone hires a designer, and we get some pretty funny moments. I suggest…
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How to add Zoom ICS in Hubspot Email
There are always finicky things about using other different platforms together. Zoom and Hubspot are one of them. Despite putting the zoom URL link into Hubspot, I had the problem that it didn’t download the ICS immediately. Instead, it sends them to the Zoom page to create a login or sign in. Then they can…
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How to Edit, Compress, Convert, Sign a PDF without Adobe Acrobat
You have a PDF and want to manipulate it but don’t Adobe Acrobat. It’s pricey, and it seems not worth it if you don’t have Adobe Creative Suite. No fear! Here are my two online recommendations! Smallpdf.com This site is fantastic. The only limitation is you can do two tasks a day. Other than that,…
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5 Examples of Personalization in Marketing
As technology gets better, tracking a user has become more accessible. Companies can now gather an insane amount of data to tailor the user experience. Here are five of my favourite examples of personalization. Spotify Wrapped Each year Spotify creates a customized slideshow for users to see unique stats about their usage on Spotify. From…
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How to Use the Star Shape Tool in Adobe Illustrator
1. Click on the star tool on the side menu. You can click on the small triangle to open up more options. 2. Then click and drag on the artboard. The default shape is a star. 3. To add more points, while you are clicking and to drag the default star, press the up arrow…
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Ideas for Marketing & Graphic Portfolio if you have nothing
If you find yourself in the unenviable position of having no work for a Portfolio, there is a solution. Do fake projects. Here are some ideas you do yourself to start building your portfolio. Social Media campaign for a brand you love Pick a brand that is in the industry you want to work in.…
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Tips for University Students in Graphic Design or Marketing
Setting yourself up for success in school is difficult. No one talks about it in high school or university. However, the internet is an excellent resource to help steer you in the correct direction. Here are my four top tips to help you do just that. Get an Internship, Co-op, or Work Study When choosing…
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How To Add A Countdown Timer in Emails
To further excite your email subscribers, countdowns are an excellent visual tool. However, many email platforms do not have this function built-in. If you google “Email Countdown Timer,” there are many online tools to help you. My recommendation, however, is Sendtric! Here’s how simple it is to implement it. How To Add a Countdown Timer…
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The Top 5 PR Diasters of 2021
There have been a lot of PR blunders in 2021. Here are the top 5, in my opinion, and no particular order. The Mass Firings at Better.com On December 1st, three weeks before Christmas. Vishal Garg, the CEO of Better.com, got on a pre-recorded video call with 900 employees and terminated them immediately. Although the…