Category: Marketing
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NFL, TV, and Superbowl. How Engaging their audience lead to innovation
There have been companies who have made engagement their number one priority. The NFL is an excellent example. The lifeblood of the NFL was and is always the fans, and they live by that. In the 1940s, when TVs became mainstream, the NFL quickly followed with pro football games. Televised games were a significant driver…
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How To Up Your LinkedIn Game? 2022
LinkedIn is one of the best ways to find jobs. Recruiters often go on to search and find candidates. Here are some ways to make your profile stand out. Your Job Title This one is obvious. Recruiters will be looking for specific job titles. Your title may be close but not close enough. Try to…
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Review Sites To Consider For Your Agency
Part of your SEO strategy or marketing strategy, in general, is to increase your company’s positive reputation. One avenue that we all know is reviews. Studies have shown 91 percent of customers read online in their decision-making process. Another surprising statistic is 84 percent of consumers trust more or equal if a recommendation came from…
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How To Create an Infographic
Infographics are one of the richest pieces of content out there. It is informative and is more easily digestible to the reader. Here is a simple guide to creating one. Choose a topic Some suggestions for topics are: Statistics on a problem and how to solve it Historical Categorization and more! Gather actual stats This…
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How to add Zoom ICS in Hubspot Email
There are always finicky things about using other different platforms together. Zoom and Hubspot are one of them. Despite putting the zoom URL link into Hubspot, I had the problem that it didn’t download the ICS immediately. Instead, it sends them to the Zoom page to create a login or sign in. Then they can…
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5 Examples of Personalization in Marketing
As technology gets better, tracking a user has become more accessible. Companies can now gather an insane amount of data to tailor the user experience. Here are five of my favourite examples of personalization. Spotify Wrapped Each year Spotify creates a customized slideshow for users to see unique stats about their usage on Spotify. From…
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Ideas for Marketing & Graphic Portfolio if you have nothing
If you find yourself in the unenviable position of having no work for a Portfolio, there is a solution. Do fake projects. Here are some ideas you do yourself to start building your portfolio. Social Media campaign for a brand you love Pick a brand that is in the industry you want to work in.…
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Tips for University Students in Graphic Design or Marketing
Setting yourself up for success in school is difficult. No one talks about it in high school or university. However, the internet is an excellent resource to help steer you in the correct direction. Here are my four top tips to help you do just that. Get an Internship, Co-op, or Work Study When choosing…
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How To Add A Countdown Timer in Emails
To further excite your email subscribers, countdowns are an excellent visual tool. However, many email platforms do not have this function built-in. If you google “Email Countdown Timer,” there are many online tools to help you. My recommendation, however, is Sendtric! Here’s how simple it is to implement it. How To Add a Countdown Timer…
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The Top 5 PR Diasters of 2021
There have been a lot of PR blunders in 2021. Here are the top 5, in my opinion, and no particular order. The Mass Firings at Better.com On December 1st, three weeks before Christmas. Vishal Garg, the CEO of Better.com, got on a pre-recorded video call with 900 employees and terminated them immediately. Although the…
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Email A/B Variables
What is A/B Testing? A/B testing is when you take two versions with only one change to two similar audiences to see a difference in performance. Variables to Test Don’t have ideas for what to test in your Emails? Here are some variables you can test to increase your open rate. I strongly suggest testing…
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What is Content Marketing?
Overview Let’s break it down. Content is the assets customers will interact with. It can be blogs, videos, infographics, whitepapers, e-books, flyers, and more. The possibilities are endless. Content marketing is the planning, creating, and delivering that content to achieve your goals. How to plan your Content Marketing Strategy 1. Established goals This is the…