Category: Blog
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What is the Flywheel Model in Business?
The business flywheel model is a concept developed by Jeff Bezos, the founder and former CEO of Amazon, to describe how a business can create a virtuous growth cycle. The flywheel represents the momentum that a business can build over time by delivering a great customer experience, leading to increased customer loyalty and referrals and…
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30 Ideas for Webinar Email Subject Lines
Run out of ideas for Email subject lines? Here are some to help jog your creativity! I hope that helps!
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How to set up MQL to SQL Pipeline
Although, I am still learning and understanding. Here is a simplified template you can start using to create a process to drive MQLS to SQLS in Hubspot. To set up a Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) pipeline, you will need to perform the following steps: It is important to note that…
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How to have even spacing between objects in Adobe Indesign 2022
Method 1: Smart Guides I would recommend this one for a few simple objects and shapes. Nothing detailed. ‘ Turn on smart guides by going to View > Grids & Guides > Smart Guides When you move objects in proximity together, you will see green guides show up. It will show the spacing between two…
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How to Create a Masked Image in Figma
I want this abstract image to be put in a circle. To do that, you need to create a mask. First, you must ensure the image you want to appear on top is the top layer and the shape you are trying to conform it to is beneath. Then put the image over the circle…
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My Top Five Plugins For Figma
I use Figma more often than Photoshop to create graphics than UX. It’s just a great tool all around. These are the most used Plugins that I highly recommend. 1. Iconify Link This plugin is so useful for UX Design. It has hundreds of icons to use. 2. Lorem Ipsum Link We all need placeholder…
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What Rewards Do You Get For Being A Google Guide?
*Note: There are no criteria to get these rewards or perks. They are given and random and can be taken away. Generally, the more active and levels you get, the more likely you’ll be offered a reward. Please ensure you safelist Google Guides emails, as some people miss them. “Fixed” Rewards Fixed Rewards, I consider,…
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20+ Themes Ideas for Marketing
Sometimes you get to do more than the typical corporate campaign and do one that is the theme! Whether it is for a small or big campaign or party, here are some theme ideas to get those creative juices going. 12 Days of Christmas Alice in Wonderland Ancient Rome Around the world in X amount…
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My Experience as a Volunteer at the TIFF (Toronto International Film Festival)
In 2022 after the pandemic, I decided I wanted to volunteer in an arts and culture capacity. What is one of the most influential arts and culture events in the GTA? It’s TIFF. Here I will put my experience, tips and advice. First, here is my proof: Where and When to apply The TIFF festival…
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How to create a vector from an Image in Adobe Illustrator CC
Sometimes you have an image you want to convert into a vector. There are two ways to do this: One – Reoutline everything in Adobe Illustrator. Two – Use the Image tracing function in Adobe Illustrator. The first method offers more control, but it is tedious. The second method is quicker. However, the results will…
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My Top 5 Favorite Marketing Campaigns
I’m in awe of marketers’ and other creative people’s imagination and creativity. I could only aspire and hope one day I dream of a memorable campaign like these. These campaigns have become part of pop culture, and no one can argue their impact. Got Milk? Campaign An iconic campaign, if there has ever been one.…
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NFL, TV, and Superbowl. How Engaging their audience lead to innovation
There have been companies who have made engagement their number one priority. The NFL is an excellent example. The lifeblood of the NFL was and is always the fans, and they live by that. In the 1940s, when TVs became mainstream, the NFL quickly followed with pro football games. Televised games were a significant driver…